How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| sleep tools | #2 | |||||
| sleep schedule | Not ranked | — | — | |||
| circadian rhythm | Not ranked | — | — | |||
| white noise | Not ranked | — | — | |||
| fall asleep | Not ranked | — | — | |||
| sleep tracker | Not ranked | — | — | |||
| sleep quality | Not ranked | — | — | |||
| relaxation techniques | Not ranked | — | — | |||
| insomnia help | Not ranked | — | — | |||
| sleep better | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Health & Fitness
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Health & Fitness chart position
Strava: Run, Bike, Walk
Planet Fitness
Yuka - Food & Cosmetic Scanner
MyFitnessPal: Calorie Counter
Flo Cycle & Period Tracker
MenuFit - Healthy Eating Out
AllTrails: Hike, Bike & Run
Cronometer: Calorie Counter
Tolan: Alien Best Friend
Crunch Fitness
StepsApp Pedometer
Finch: Self-Care Pet
BitePal: Food Calorie Tracker
Oura
Aetna Health
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Sleep Tools has a decent start with a #2 ranking for its primary keyword, but overall visibility is very low (17/100) due to missing rankings for high‑traffic keywords, no user ratings, and no chart presence. Immediate focus should be on expanding and optimizing the keyword set and boosting conversion assets.
The app already ranks #2 for "sleep tools" (traffic 74, difficulty 43), giving a solid foothold in the core niche. Leverage this by keeping the exact phrase in the title and reinforcing it in the subtitle.
9 of the top 10 analyzed keywords (e.g., "white noise", "sleep tracker", "sleep schedule") are not ranked despite high traffic (40‑74) and moderate difficulty (36‑79). This limits discoverability across popular search terms.
The app has a 0.0 rating with no reviews, pulling down the Quality Score (50%) and discouraging downloads. Lack of social proof also hurts conversion from the App Store page.
Add high‑traffic, moderate‑difficulty keywords to the 100‑character keyword field: "white noise", "sleep tracker", "sleep schedule", "sleep better", "insomnia help". Prioritize those with difficulty <50 to improve ranking chances.
Current metadata lacks compelling screenshots or a preview video, which contributes to a low conversion rate. Add 5 screenshots and a 15‑second video showcasing the white‑noise player and circadian‑rhythm guide to raise the Quality Score and drive installs.
Implement an in‑app rating prompt after users complete a sleep session (e.g., after 5 nights) to generate authentic 5‑star reviews, boosting the Quality Score and overall store ranking.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime