Sleep Tools

The app already ranks #2 for "sleep tools" (traffic 74, difficulty 43), giving a solid foothold in the core niche. Leverage this by keeping the exact phrase in the title and reinforcing it in the subtitle.

9 of the top 10 analyzed keywords (e.g., "white noise", "sleep tracker", "sleep schedule") are not ranked despite high traffic (40‑74) and moderate difficulty (36‑79). This limits discoverability across popular search terms.

The app has a 0.0 rating with no reviews, pulling down the Quality Score (50%) and discouraging downloads. Lack of social proof also hurts conversion from the App Store page.

Add high‑traffic, moderate‑difficulty keywords to the 100‑character keyword field: "white noise", "sleep tracker", "sleep schedule", "sleep better", "insomnia help". Prioritize those with difficulty <50 to improve ranking chances.

Current metadata lacks compelling screenshots or a preview video, which contributes to a low conversion rate. Add 5 screenshots and a 15‑second video showcasing the white‑noise player and circadian‑rhythm guide to raise the Quality Score and drive installs.

Implement an in‑app rating prompt after users complete a sleep session (e.g., after 5 nights) to generate authentic 5‑star reviews, boosting the Quality Score and overall store ranking.