How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| coach ivy | #1 | — | ||||
| calorie log | Not ranked | — | — | |||
| nutrition tracker | Not ranked | — | — | |||
| meal scanner | Not ranked | — | — | |||
| healthy eating | Not ranked | — | — | |||
| fitness coach | Not ranked | — | — | |||
| macro tracker | Not ranked | — | — | |||
| water tracker | Not ranked | — | — | |||
| calorie counter | Not ranked | — | — | |||
| nutrition insights | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Health & Fitness chart position
Strava: Run, Bike, Walk
Planet Fitness
Yuka - Food & Cosmetic Scanner
MyFitnessPal: Calorie Counter
Flo Cycle & Period Tracker
MenuFit - Healthy Eating Out
AllTrails: Hike, Bike & Run
Cronometer: Calorie Counter
Tolan: Alien Best Friend
Crunch Fitness
StepsApp Pedometer
Finch: Self-Care Pet
BitePal: Food Calorie Tracker
Oura
Aetna Health
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Coach Ivy has a critically low visibility score of 15/100 with only 1 keyword ranked in top 10 positions. The app is failing to capture any search traffic from high-value nutrition and fitness keywords despite perfect quality score, indicating severe metadata optimization issues. Immediate keyword strategy overhaul is essential before competitor IVY Wellness Coach captures market share.
The 100% Quality Score indicates excellent technical performance, crash-free experience, and strong user retention potential. This creates a solid foundation for ASO improvements—once visibility increases, conversion rates should be strong due to polished user experience.
Only 1 of 10 analyzed keywords ranks (brand name 'coach ivy'), with 0 ranked for any generic high-traffic terms. 'calorie counter' (traffic 58, difficulty 86) and 'water tracker' (traffic 67, difficulty 75) are completely unranked despite being core features. This indicates the title, subtitle, and keyword fields are either empty or severely misoptimized.
No Health & Fitness category ranking means zero organic browse traffic from category placements, featured sections, or top chart visibility. This eliminates a major discovery channel that competitors likely leverage.
With difficulty 36 and traffic 41, 'nutrition insights' is significantly easier than competitors targeting 'nutrition tracker' (difficulty 45). The description already contains this phrase—promoting it to title/subtitle could capture quick wins with minimal competition.
The 'kawaii' aesthetic and AI coach personality creates unique brand differentiation in a crowded calorie tracker market. Optimizing for niche terms like 'kawaii diet' or 'cute calorie tracker' could capture underserved segments with lower competition while building brand recognition.
IVY Wellness Coach only shares 1 keyword and shows 'behind' in competitive positioning. With no dominant kawaii-themed nutrition apps visible in rankings, there's first-mover advantage to own this positioning before similar apps enter the market.
Actionable recommendations to improve your visibility
Your 5.0 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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