How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| fanumtax | #1 | — | ||||
| bill splitter | #27 | |||||
| receipt generator | Not ranked | — | — | |||
| squad manager | Not ranked | — | — | |||
| split bill | Not ranked | — | — | |||
| fake receipt | Not ranked | — | — | |||
| expense tracker | Not ranked | — | — | |||
| bill divider | Not ranked | — | — | |||
| tax calculator | Not ranked | — | — | |||
| friend expense | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Utilities
Finance
Finance
Occurrence count shows how many keywords each competitor appears on
Finance chart position
TurboTax: File Your Tax Return
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Intuit Credit Karma
Chime® – Mobile Banking
Fidelity Investments
Progressive
IRS2Go
Chase Mobile®: Bank & Invest
MyBlock: Tax Docs & Refund
Kalshi: Trade News & Sports
Klarna: Smarter everyday money
OnePay – Mobile Banking
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app ranks #1 for its brand keyword but struggles with overall visibility due to weak keyword coverage and no chart placement. Immediate focus should be expanding high‑traffic, low‑difficulty keywords in the title, subtitle, and keyword field.
The unique keyword "fanumtax" ranks #1 with 39 traffic and low difficulty (28), giving the app a solid anchor in search results. Leverage this by keeping the brand term prominent while adding complementary keywords.
Quality Score is 100%, indicating the app meets Apple’s technical and metadata standards. Maintain this level while expanding visibility tactics.
Only 2 of the top 10 target keywords rank (fanumtax #1, bill splitter #27). High‑traffic terms like "receipt generator" (62 traffic) and "expense tracker" (71 traffic) are not ranked, limiting discoverability.
Charts Score is 0%, meaning the app isn’t appearing in top‑50 charts for any region or category. This prevents organic lift from chart momentum.
Current title "Bill Splitter - FanumTax" omits high‑traffic phrases. Adding a keyword such as "Receipt Generator" or "Expense Tracker" to the subtitle can capture additional searches without exceeding the 30‑character limit.
Competitor Simple Split ranks ahead but only shares one keyword. By targeting missed high‑traffic keywords (e.g., "split bill", "tax calculator") the app can capture users searching for generic bill‑splitting solutions.
Actionable recommendations to improve your visibility
Your description is 1795 characters, providing good keyword density and information for users.
Your 5.0 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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