UnzipDrive

The app offers a right‑click “Merge with UnzipDrive” extension, a differentiator not common in the Utilities category. Highlight this capability in the subtitle and description to capture search intent for macOS workflow tools.

Promoting "No subscriptions. No limits." can appeal to cost‑sensitive users and can be used as a keyword phrase (e.g., "free zip merger"). This is a clear value proposition that should be front‑loaded in the description.

All 10 target keywords (e.g., "unzip files", "zip extractor") have 0 rank despite decent traffic (30‑74) and moderate difficulty (30‑58). The app’s keyword field is likely empty or mis‑aligned, preventing any organic visibility.

Rating is 0.0 with 0 reviews, causing a low quality score (50%). Absence of social proof hurts conversion and can lower App Store ranking algorithms.

The quality score suggests missing or low‑quality screenshots/video. Without compelling visuals, the click‑through rate drops sharply, especially for utility apps where UI matters.

Research related high‑traffic terms such as "zip merger mac", "split zip combine", and "archive extractor" and add them to the 100‑character keyword field. Consider localized keywords for key markets (US, UK, Canada) to capture additional traffic.