Mortality

The app already ranks #8 for the core keyword "mortality" (traffic 35, difficulty 30), showing the brand name has traction. Leverage this by reinforcing the keyword in the title, subtitle, and keyword field to protect and improve the rank.

Five of the top 10 target keywords (e.g., "life calendar" traffic 73, difficulty 55; "days left" traffic 63, difficulty 26) are not ranked at all, causing a large missed opportunity. The current keyword set is too narrow.

The app is not listed in any Lifestyle chart and has no category rank, which reduces discoverability for casual browsers. Without a chart position, organic traffic relies solely on keyword matches.

Keywords like "mortality reminder" (rank 22, traffic 33, difficulty 22) and "mortality rate" (rank 36, traffic 33, difficulty 18) have low competition. Adding them to the keyword list and using them in the subtitle can quickly boost visibility.

Competitors such as "Spook: When Will I Die" rank ahead on shared keywords, but Mortality shares only 1‑2 of those terms. By adopting additional relevant terms (e.g., "life tracker", "milestone tracker") and improving screenshots, Mortality can capture a slice of their traffic.