Fit with Coco

The app achieves 100% Quality Score with a 5.0/5 rating from 34 reviews, indicating strong product-market fit and user satisfaction. This foundation can be leveraged in conversion optimization once visibility improves—consider featuring review quotes in screenshots and using ratings badges in creative assets.

Only 40% keyword success rate with 6/10 target keywords completely unranked ('workout plans', 'pilates at home', 'strength training', 'personalized fitness', 'weight loss programs'). High-intent terms like 'strength training' (traffic 74, difficulty 44) and 'workout plans' (traffic 63, difficulty 49) are completely missed despite being core to the app's value proposition.

The sole #1 ranking is for branded term 'fit with coco' (traffic 83), which captures existing awareness but generates zero organic discovery. Non-branded fitness terms show poor performance—'fitness community' ranks #99 and 'pilates workouts' ranks #100, indicating near-zero visibility where potential users actually search.

'On demand workouts' (rank 58, traffic 53, difficulty 39) and 'fitness coaching' (traffic 56, difficulty 39) present immediate optimization opportunities with moderate difficulty scores. The app's actual features match these terms perfectly—metadata and description updates could push these into top 10 positions within 2-4 weeks.

Shared keyword analysis shows minimal competitive overlap with only 1 keyword shared per competitor, suggesting untapped keyword space. Competitors like FitOn dominate 'workout plans' and 'fitness' variants—reverse engineering their metadata and targeting their unoptimized long-tail variants ('pilates strength workout', 'home strength training') could yield quick wins.

Current description front-loads features but buries critical keywords—'pilates' appears once, 'strength training' appears early but 'workout plans' and 'personalized' are underutilized. The 500+ character sample shows natural language that can be restructured for algorithm indexing while maintaining readability, especially for Google Play's keyword-weighted description system.