AppFigures launched in 2009 as an analytics dashboard for tracking downloads and revenue. Over the years, ASO features were added to the platform.
That history shapes everything about the tool today. AppFigures remains an analytics platform with ASO capabilities bolted on, not a tool built from the ground up for App Store Optimization.
If your primary goal is improving app visibility and organic downloads, that distinction matters more than you might think.
TL;DR
AppFigures started as analytics and added ASO later. The result: limited keywords, no AI optimization, and ASO features that lack depth. Applyra is purpose-built for ASO with unlimited keywords and AI-powered suggestions.
Start optimizing for free →
The Problem with "ASO as an Add-On"
When ASO is one feature among many (revenue tracking, review management, ad spend, SDK intelligence), it doesn't get the focused development it deserves.
User reviews consistently highlight this limitation:
"Appfigures isn't designed for deep review operations or teams requiring AI capabilities. It lacks advanced workflows, sentiment analysis, tagging, and automation." - AppTweak analysis, 2026
"The user interface can feel dense at times, especially for those new to data-driven workflows." - NeoAds review, 2025
25
Keywords on $9.99 plan
No
AI metadata suggestions
$150+
For competitor tracking
These aren't minor gaps. They reflect a platform where ASO competes for attention with analytics, reviews, and market intelligence.
Where AppFigures Falls Short for ASO
Keyword Limits That Restrict Your Strategy
AppFigures structures pricing around keyword caps:
| Plan | Monthly Cost | Keywords |
|---|---|---|
| Connect | $9.99 | 25 |
| Monitor | $44.99 | 100 |
| Optimize | $149.99 | 500 |
| Boost | $299.99 | 1,000 |
| Grow | $599.99 | 2,500 |
A proper ASO strategy for one app across iOS and Android, targeting three countries, easily requires 200-300 keywords. That pushes you to $149.99/month before you've even started scaling.
No Keyword Limits
Applyra's $9.99/month plan includes unlimited keyword tracking. No caps, no tier pressure. Track every keyword your strategy requires.
No AI-Powered Optimization
Modern ASO increasingly relies on AI. AppFigures offers basic keyword suggestions but lacks:
- AI-generated title and subtitle recommendations
- Automated metadata optimization suggestions
- Intelligent difficulty scoring based on your app's authority
Applyra includes AI metadata suggestions in paid plans, helping you write better titles, subtitles, and descriptions optimized for both discoverability and conversion.
Core Features Locked Behind High Tiers
Features that matter most for competitive ASO require expensive plans:
- Competitor keyword tracking: $149.99/month (Optimize)
- Hourly rank updates: $149.99/month (Optimize)
- Apple Ads Intelligence: $299.99/month (Boost)
By the time you unlock useful ASO features, you're paying enterprise prices for what remains fundamentally an analytics platform.
Interface Built for Analysts
AppFigures combines revenue analytics, ad spend tracking, review management, market intelligence, and ASO in one interface. For data analysts, this consolidation works.
For indie developers trying to improve visibility with limited time, the density creates friction. Finding ASO insights means navigating through features you'll never use.
Feature Comparison
| Feature | Applyra | AppFigures |
|---|---|---|
| Primary focus | ASO | Analytics |
| App Store (iOS) support | ||
| Google Play support | ||
| Permanent free plan | Limited | |
| Unlimited keywords | $9.99/mo | Not available |
| AI metadata suggestions | ||
| Keyword difficulty scores | ||
| Competitor analysis | $149.99+/mo | |
| Daily rank updates | ||
| Revenue tracking | ||
| Review management | ||
| Multi-store (Amazon, Steam) | ||
| API access |
The Real Cost Comparison
Scenario: One app on iOS and Android, tracking 300 keywords across US, UK, and Germany, with competitor analysis.
With AppFigures:
- 300 keywords requires Optimize plan: $149.99/month
- Annual cost: $1,799.88
With Applyra:
- Unlimited keywords: $9.99/month
- Annual cost: $119.88
Difference: $1,680/year saved, plus you get AI-powered suggestions that AppFigures doesn't offer at any price.
When AppFigures Might Work
AppFigures fits specific use cases:
- You manage apps across 6+ stores (including Amazon, Steam, Windows)
- Revenue analytics and ad spend tracking are your primary concerns
- Review management at scale is a core workflow
- ASO is secondary to business intelligence
If revenue tracking across multiple stores is your main need and ASO is just a checkbox, AppFigures can work. But if improving organic visibility is the goal, an analytics platform isn't the right tool.
What Applyra Offers Instead
Applyra was built specifically for ASO, not adapted from an analytics platform.
Unlimited Keywords, One Price
Track as many keywords as your strategy requires. No counting, no tier calculations. Focus on optimization instead of budget management.
AI-Powered Metadata Suggestions
Get AI-generated suggestions for titles, subtitles, and descriptions. This is included in paid plans, not locked behind enterprise pricing or missing entirely.
Cross-Platform Insights
Find the Easier Win
The keyword "budget tracker" might show difficulty 72 on iOS but only 48 on Google Play. Applyra surfaces these cross-platform opportunities instantly, helping you prioritize where competition is lower.
Start Free, Upgrade When Ready
Applyra's free plan isn't a 14-day trial. It's a permanent tier for learning ASO fundamentals and seeing real results before spending anything.
Making the Switch
Already using AppFigures for ASO? Transitioning is straightforward:
- Sign up for Applyra's free plan while your AppFigures subscription continues
- Recreate your keyword lists: most developers finish in 15-20 minutes
- Compare data for one billing cycle
- Decide whether AppFigures' analytics features justify the cost difference
Keep What Works
If you rely on AppFigures for revenue tracking or review management, you don't have to fully switch. Many developers use AppFigures for analytics and Applyra for ASO, the combined cost is still lower than AppFigures' ASO-capable tiers.
Pricing Summary
| Capability | Applyra | AppFigures |
|---|---|---|
| Basic ASO access | Free | Free (limited) |
| Unlimited keywords | $9.99/mo | Not available |
| 500 keywords | $9.99/mo | $149.99/mo |
| AI suggestions | Included | Not available |
| Competitor analysis | $9.99/mo | $149.99/mo |
The Bottom Line
AppFigures is a business intelligence platform that includes ASO. For teams that need consolidated analytics across multiple stores, it serves that purpose.
But ASO isn't about tracking, it's about optimizing. And optimization requires focus: AI-powered suggestions, unlimited keyword exploration, and an interface designed for improvement rather than monitoring.
Built for ASO, Not Adapted for It
Applyra exists because add-on ASO features aren't enough.
- AI-powered metadata optimization
- Unlimited keyword tracking
- Cross-platform insights (iOS + Android)
- Pricing that makes sense for indie developers
When your goal is improving app visibility, choose the tool built specifically for that job.
Try Applyra free, purpose-built ASO without compromise →
Frequently Asked Questions
Is AppFigures good for ASO?
AppFigures offers basic ASO capabilities including keyword tracking and rank monitoring. However, ASO was added to what started as an analytics platform in 2009. For developers focused on improving app visibility, purpose-built ASO tools offer greater depth, including AI-powered suggestions and unlimited keywords that AppFigures doesn't provide.
How much does AppFigures cost for keyword tracking?
AppFigures' keyword limits scale with price: $9.99/month for 25 keywords, $44.99/month for 100, $149.99/month for 500, $299.99/month for 1,000, and $599.99/month for 2,500. Most ASO strategies require at least 200-500 keywords, which means $149.99/month or higher.
Does AppFigures have AI features for ASO?
AppFigures includes basic keyword suggestions but lacks AI-powered metadata generation or optimization recommendations. Applyra includes AI metadata suggestions that help write better titles, subtitles, and descriptions as part of paid plans.
What stores does AppFigures support?
AppFigures supports iOS App Store, Google Play, Amazon Appstore, Windows Store, Mac App Store, and Steam. This broad coverage suits developers with apps across multiple platforms beyond mobile.
What's the best AppFigures alternative for indie developers?
For indie developers focused on ASO, Applyra offers the best value: unlimited keyword tracking at $9.99/month (versus AppFigures' 25-keyword limit at the same price), AI-powered metadata suggestions, and coverage for both iOS and Android.
Can I use AppFigures and Applyra together?
Yes. Many developers use AppFigures for revenue tracking and review management while using Applyra for ASO. The combined cost is typically less than AppFigures' higher tiers, and you get better ASO tools.
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