Encurage: Pill & Meds Tracker

The app ranks #1 for the exact brand keyword "encurage" with traffic 30 and low difficulty (26), securing a solid foothold for brand searches. Maintain this position by preserving the exact brand name in the title and URL.

Only 5 out of 10 analyzed keywords are ranked; 5 high‑traffic terms (e.g., "baby medicine schedule", "child med reminder") are not ranked despite moderate difficulty (40‑41). This caps discoverability across core user intents.

Charts Score is 0% and the app is not ranked in the Parenting category, indicating insufficient downloads and engagement to appear in top charts. This also limits organic exposure in Google Play's recommendation engine.

Keywords such as "baby medicine schedule" (traffic 49), "child med reminder" (traffic 42), and "adhd medication kids" (traffic 33) have sizable search volume and only moderate difficulty (33‑41). Targeting these can quickly boost visibility.

Only one competitor (Child Reward) is ahead, sharing just one keyword. This suggests the market is fragmented and there is room to outrank rivals by broadening the keyword set and improving conversion assets.

The first 500 characters of the description contain no target keywords like "pediatric pill tracker" or "prn meds tracker" despite these being ranked. Enhancing keyword density early in the copy will improve relevance signals.