This audit was generated on January 26, 2026
The data may no longer be up to date.
This audit was generated on January 26, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess online multiplayer | #26 |  |  |      | ||
| chess multiplayer online | #39 |  |  |  | ||
| multiplayer chess | #66 |  |  |   | ||
| online chess | Not ranked | — | — |  | ||
| chess with friends | Not ranked | — | — |  | ||
| play chess online | Not ranked | — | — | | ||
| chess game | Not ranked | — | — |  | ||
| chess app | Not ranked | — | — |   | ||
| chess against computer | Not ranked | — | — |   | ||
| chess offline | Not ranked | — | — |  |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Chess Multiplayer Online has a very low visibility score (17/100) with only 3 of 10 target keywords ranking and no chart presence or user reviews. Immediate focus should be on keyword optimization, creative assets, and review generation to lift rankings and attract organic traffic.
The app already ranks for "chess online multiplayer" (26) and "chess multiplayer online" (39), showing that the core keyword set is somewhat effective. Leverage these positions by reinforcing related terms in the description and subtitle.
High‑traffic keywords like "online chess" (traffic 79) and "play chess online" (traffic 78) are not ranked at all, despite their strong search volume. Incorporate these exact phrases throughout the title, short description, and long description to improve relevance.
The app has no user reviews, resulting in a 0 quality score and harming trust signals. Implement an in‑app review prompt after a few games and offer a small incentive (e.g., a premium board skin) to encourage 5‑star ratings.
Quality score is 0, indicating missing or low‑quality screenshots, video, and icon. High‑resolution, feature‑highlighting screenshots and a 15‑second gameplay video can boost conversion and overall quality score.
Current title "Chess Multiplayer Online" is 21 characters; adding a high‑traffic term like "Online Chess" or "Play Chess" can increase keyword density without exceeding the 30‑character limit. Example: "Online Chess – Multiplayer".
Competitors rank ahead with only one shared keyword each, indicating low overlap. Target additional niche keywords (e.g., "chess against computer", "chess offline") where difficulty is moderate (44‑66) to capture underserved search traffic.
Actionable recommendations to improve your visibility
Your description is 1916 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
No significant issues found
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Chess Multiplayer Online has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on January 26, 2026.
Chess Multiplayer Online is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Chess Multiplayer Online are Play Chess on RedHotPawn, Chess Puzzles Multiplayer Game, Chessable: Study Chess Smarter. These apps appear next to Chess Multiplayer Online on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Chess Multiplayer Online is listed in the Game Board category on the Google Play.
Based on this audit, Chess Multiplayer Online should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Multiplayer Online.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US