This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess pro | #1 | — |  |     | ||
| ai chess | #7 |  |  |      | ||
| play chess | #25 |  |  |     | ||
| chess tutor | #29 |  | |     | ||
| chess for beginners | #29 | |  |  | ||
| mobile chess | #30 |  |  |    | ||
| learn chess | #33 | |  | | ||
| chess engine | #36 |  |  |      | ||
| chess games | #41 |  |  |  | ||
| chess strategyOpportunity | #58 |  |  |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess for Kids - Play, Learn
Game Educational
Play Magnus - Play Chess
Game Board
OffChess - Chess Puzzles
Game Board
Total Chess Endgames 1600-2400
Game Board
ChessAi: Smart Chess Game
Game Board
Chess - Play and Learn Online
Game Board
ChessUp
Game Board
Chess Online: Play & Learn
Game Board
Chess Tactics for Beginners
Game Board
Chess Clash: Online & Offline
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
MONOPOLY
The Game of Life 2
Ticket to Ride®
Root Board Game
Wingspan: The Board Game
Clue: Official Hasbro Game
Clue: Classic Edition
Exploding Kittens® 2
Mouse Trap: Hasbro Board Game
Truth or Dare +18
Keep Talking & Nobody Explodes
Bíblia e Ação PRO
Sentinels of Earth-Prime
Leon's Mahjong
Quilts and Cats of Calico
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Chess Pro enjoys strong quality metrics and a high rating, but its visibility is limited by poor chart performance and sub‑optimal keyword rankings. Immediate focus should be on keyword expansion and metadata tweaks to break into the charts.
The app scores 100% on Quality and holds a 4.8 rating across 22,153 reviews, indicating excellent user satisfaction and low risk of policy issues. Leverage this credibility in promotional assets and A/B tests to boost conversion rates.
Charts Score is 0% with no global or category ranking, meaning the app isn’t appearing in top‑listings where organic installs are driven. This is the biggest drag on visibility and should be addressed first.
Only 2 of the top‑10 target keywords rank in the top 10 ("chess pro" rank 1, "ai chess" rank 7). Core terms like "chess games" (rank 41) and "learn chess" (rank 33) sit well outside the top 30, losing high‑traffic potential.
The keyword "ai chess" already ranks 7 with traffic 47 and moderate difficulty (61). Highlight AI‑driven features in the title, short description, and screenshots to capture this demand and improve related keyword rankings.
Competitors such as "Play Magnus" and "Chess for Kids" share 2 high‑traffic keywords and rank ahead. Identify the missing high‑volume terms they target (e.g., "chess puzzles", "online chess") and integrate them into the long description and feature list.
- 1Revise the app title to include a secondary high‑traffic term (e.g., "Chess Pro – AI Tutor").
- 2Rewrite the short and long description, inserting top‑traffic keywords ("learn chess", "chess strategy", "mobile chess") while maintaining readability.
- 3Add a dedicated "AI Chess Engine" feature graphic and update screenshots to showcase AI tutoring, boosting CTR for chart rankings.
- 4Launch an in‑app prompt to encourage 5‑star reviews and add user‑generated screenshots, increasing social proof for chart algorithms.
- 5Localize the optimized metadata into the top 5 markets (US, UK, India, Brazil, Germany) to capture additional organic traffic.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2040 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): ai chess.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Pro?
Chess Pro has a visibility score of 49 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Chess Pro rank?
Chess Pro is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Pro?
Based on shared keyword rankings, the most frequent competitors of Chess Pro are Chess for Kids - Play, Learn, Play Magnus - Play Chess, Chess - Play and Learn Online. These apps appear next to Chess Pro on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Pro in on the Google Play?
Chess Pro is listed in the Game Board category on the Google Play.
How can Chess Pro improve its App Store Optimization?
Based on this audit, Chess Pro should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Pro.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.