App Store & Google Playkeyword research
How hard is a keyword to rank for, how much is it searched, and who ranks for it? Difficulty, traffic and the live top apps for App Store and Google Play keywords. Free, no account.
Popular keywords
A sample of high-traffic keywords we track, spread from easy to hard to rank for. Filter to open one, or research any keyword by adding it to a free account. Each opens a full breakdown: difficulty, traffic, the apps ranking for it, and related terms.
How to read the scores
Difficulty (0 to 100) is how hard it is to break into the top ranks. It reflects how strong and how fresh the apps already ranking are. Under 34 (Easy) is winnable for an indie; 67 or above (Hard) means established apps hold the top spots.
Traffic (0 to 100) is how much the keyword is searched, relative to the whole store. A keyword is only worth targeting when it has both low difficulty and real traffic, which is rarer than most developers expect.
New to this? Read the complete ASO guide, or see what the data says across the store in the State of ASO 2026.
Frequently asked questions
How do I find low-competition keywords for my app?
Look for keywords with low difficulty and real search traffic. Aim for a difficulty in the Easy band (33 or below) and a traffic score of 25 or more; that small slice is where an indie app can realistically rank. Long-tail phrases of three or more words are usually the most winnable.
What is a good keyword difficulty score?
On a 0 to 100 scale, 33 or below is Easy and winnable for an indie app, 34 to 66 is Medium (competitive), and 67 or above is Hard, where established apps hold the top spots. Difficulty reflects how strong and how recently updated the apps already ranking are.
How is keyword difficulty calculated?
Applyra scores difficulty from live store signals: how strong the apps currently ranking are (their ratings and positions) and how fresh their listings are. A keyword dominated by big, recently updated apps scores high; one held by weaker or stale listings scores low.
Can I check the difficulty of any keyword?
Browse popular keywords here for free. To research any keyword, its difficulty, traffic and the apps ranking for it, create a free Applyra account and add it. Tracking is free and covers both the App Store and Google Play.
Is this keyword tool free?
Yes. Browsing keyword difficulty, traffic and the apps ranking for a keyword is free with no account. A free Applyra account lets you track your own keywords and competitors with daily updates.
Track your keywords for free
Pick your keywords and watch your app’s live rank and your competitors’ on the App Store and Google Play, updated daily. Applyra has a permanent free plan.
The other free ASO tools
All free, no account needed, on the App Store and Google Play.