Free tool by Applyra

App Store & Google Playkeyword research

How hard is a keyword to rank for, how much is it searched, and who ranks for it? Difficulty, traffic and the live top apps for App Store and Google Play keywords. Free, no account.

Popular keywords

A sample of high-traffic keywords we track, spread from easy to hard to rank for. Filter to open one, or research any keyword by adding it to a free account. Each opens a full breakdown: difficulty, traffic, the apps ranking for it, and related terms.

abo
Difficulty
49
High traffic
accuweather
Difficulty
59
High traffic
ads
Difficulty
63
High traffic
ago
Difficulty
72
High traffic
aid
Difficulty
68
High traffic
alt
Difficulty
73
High traffic
back
Difficulty
67
High traffic
bed
Difficulty
64
High traffic
big
Difficulty
81
High traffic
bmw
Difficulty
53
High traffic
bpm
Difficulty
71
High traffic
ceiling
Difficulty
44
High traffic
club
Difficulty
82
High traffic
coffee
Difficulty
85
High traffic
cost
Difficulty
60
High traffic
cvo
Difficulty
11
High traffic
cycle
Difficulty
69
High traffic
dating
Difficulty
98
High traffic
day
Difficulty
84
High traffic
disney
Difficulty
88
High traffic
dnd
Difficulty
63
High traffic
dog
Difficulty
90
High traffic
domino
Difficulty
89
High traffic
dos
Difficulty
46
High traffic
dry
Difficulty
62
High traffic
ear
Difficulty
78
High traffic
earn
Difficulty
94
High traffic
ekg
Difficulty
42
High traffic
enter
Difficulty
92
High traffic
epic
Difficulty
82
High traffic
escape
Difficulty
85
High traffic
fax
Difficulty
77
High traffic
fet
Difficulty
61
High traffic
fish
Difficulty
89
High traffic
fly
Difficulty
83
High traffic
gate
Difficulty
69
High traffic
gemini
Difficulty
66
High traffic
global
Difficulty
76
High traffic
gpa
Difficulty
67
High traffic
guitar tuner
Difficulty
69
High traffic
hair
Difficulty
79
High traffic
high
Difficulty
83
High traffic
hisense
Difficulty
60
High traffic
hop
Difficulty
72
High traffic
horse
Difficulty
81
High traffic
hymn
Difficulty
66
High traffic
ioa
Difficulty
51
High traffic
ios
Difficulty
73
High traffic
island
Difficulty
92
High traffic
jigsaw
Difficulty
94
High traffic
juego
Difficulty
70
High traffic
kegel
Difficulty
70
High traffic
keyboard
Difficulty
90
High traffic
kmi
Difficulty
38
High traffic
kyc
Difficulty
63
High traffic
light
Difficulty
81
High traffic
linkedin
Difficulty
65
High traffic
lyft
Difficulty
68
High traffic
mac
Difficulty
68
High traffic
mco
Difficulty
52
High traffic
mess
Difficulty
76
High traffic
messenger
Difficulty
96
High traffic
mmo
Difficulty
88
High traffic
mobi
Difficulty
78
High traffic
mpg
Difficulty
57
High traffic
mtb
Difficulty
73
High traffic
mujer
Difficulty
67
High traffic
mukbang
Difficulty
80
High traffic
name
Difficulty
75
High traffic
ncaa
Difficulty
53
High traffic
near
Difficulty
72
High traffic
nice
Difficulty
65
High traffic
okr
Difficulty
62
High traffic
order
Difficulty
76
High traffic
osm
Difficulty
79
High traffic
otp
Difficulty
78
High traffic
ott
Difficulty
59
High traffic
outlook
Difficulty
61
High traffic
pee
Difficulty
50
High traffic
people
Difficulty
80
High traffic
pet
Difficulty
85
High traffic
push
Difficulty
75
High traffic
qbittorrent
Difficulty
61
High traffic
quickbooks
Difficulty
57
High traffic
qur
Difficulty
86
High traffic
rally
Difficulty
74
High traffic
ram
Difficulty
62
High traffic
reddit
Difficulty
64
High traffic
rid
Difficulty
87
High traffic
roi
Difficulty
55
High traffic
rpg
Difficulty
80
High traffic
rts
Difficulty
63
High traffic
rule
Difficulty
59
High traffic
scary
Difficulty
65
High traffic
site
Difficulty
70
High traffic
slp
Difficulty
40
High traffic
snap
Difficulty
74
High traffic
sol
Difficulty
74
High traffic
sound
Difficulty
84
High traffic
spf
Difficulty
45
High traffic
sql
Difficulty
58
High traffic
sum
Difficulty
67
High traffic
t1d1 insulin calculator
Difficulty
31
High traffic
the
Difficulty
87
High traffic
ticket
Difficulty
91
High traffic
ton
Difficulty
77
High traffic
tvs
Difficulty
54
High traffic
unzip
Difficulty
70
High traffic
upi
Difficulty
97
High traffic
usd
Difficulty
56
High traffic
uwu
Difficulty
24
High traffic
via
Difficulty
72
High traffic
vocal
Difficulty
71
High traffic
vocal
Difficulty
82
High traffic
wake
Difficulty
64
High traffic
wfh
Difficulty
34
High traffic
wrap
Difficulty
55
High traffic
xbox
Difficulty
49
High traffic
xodo
Difficulty
47
High traffic
zoom
Difficulty
79
High traffic

How to read the scores

Difficulty (0 to 100) is how hard it is to break into the top ranks. It reflects how strong and how fresh the apps already ranking are. Under 34 (Easy) is winnable for an indie; 67 or above (Hard) means established apps hold the top spots.

Traffic (0 to 100) is how much the keyword is searched, relative to the whole store. A keyword is only worth targeting when it has both low difficulty and real traffic, which is rarer than most developers expect.

New to this? Read the complete ASO guide, or see what the data says across the store in the State of ASO 2026.

Frequently asked questions

How do I find low-competition keywords for my app?

Look for keywords with low difficulty and real search traffic. Aim for a difficulty in the Easy band (33 or below) and a traffic score of 25 or more; that small slice is where an indie app can realistically rank. Long-tail phrases of three or more words are usually the most winnable.

What is a good keyword difficulty score?

On a 0 to 100 scale, 33 or below is Easy and winnable for an indie app, 34 to 66 is Medium (competitive), and 67 or above is Hard, where established apps hold the top spots. Difficulty reflects how strong and how recently updated the apps already ranking are.

How is keyword difficulty calculated?

Applyra scores difficulty from live store signals: how strong the apps currently ranking are (their ratings and positions) and how fresh their listings are. A keyword dominated by big, recently updated apps scores high; one held by weaker or stale listings scores low.

Can I check the difficulty of any keyword?

Browse popular keywords here for free. To research any keyword, its difficulty, traffic and the apps ranking for it, create a free Applyra account and add it. Tracking is free and covers both the App Store and Google Play.

Is this keyword tool free?

Yes. Browsing keyword difficulty, traffic and the apps ranking for a keyword is free with no account. A free Applyra account lets you track your own keywords and competitors with daily updates.

Track your keywords for free

Pick your keywords and watch your app’s live rank and your competitors’ on the App Store and Google Play, updated daily. Applyra has a permanent free plan.

Start tracking free