Free tool by Applyra

App Store & Google Playkeyword research

How hard is a keyword to rank for, how much is it searched, and who ranks for it? Difficulty, traffic and the live top apps for App Store and Google Play keywords. Free, no account.

Popular keywords

A sample of high-traffic keywords we track, spread from easy to hard to rank for. Filter to open one, or research any keyword by adding it to a free account. Each opens a full breakdown: difficulty, traffic, the apps ranking for it, and related terms.

1blocker
High traffic
Difficulty
32
2 player
High traffic
Difficulty
80
2nd phone
High traffic
Difficulty
63
5e companion app
High traffic
Difficulty
24
6abc philadelphia
High traffic
Difficulty
28
800 contacts
High traffic
Difficulty
26
abercrombie
High traffic
Difficulty
62
adblock
High traffic
Difficulty
61
airbuds
High traffic
Difficulty
45
apartment
High traffic
Difficulty
85
apollo
High traffic
Difficulty
58
asvab
High traffic
Difficulty
55
auction
High traffic
Difficulty
83
aura
High traffic
Difficulty
60
authenticator app
High traffic
Difficulty
76
blink
High traffic
Difficulty
57
bovada
High traffic
Difficulty
56
brick
High traffic
Difficulty
88
capital
High traffic
Difficulty
64
ceiling
High traffic
Difficulty
67
ceiling fan
High traffic
Difficulty
20
clash
High traffic
Difficulty
75
coop
High traffic
Difficulty
43
count
High traffic
Difficulty
82
crossy road
High traffic
Difficulty
62
cursor
High traffic
Difficulty
54
dice
High traffic
Difficulty
71
difference
High traffic
Difficulty
68
disco
High traffic
Difficulty
38
disneyland
High traffic
Difficulty
63
drawing
High traffic
Difficulty
53
embarazo
High traffic
Difficulty
51
fd mealplanner
High traffic
Difficulty
34
fetch
High traffic
Difficulty
84
fodmap
High traffic
Difficulty
70
followers
High traffic
Difficulty
79
friendly
High traffic
Difficulty
65
fusion
High traffic
Difficulty
57
garage
High traffic
Difficulty
59
gemini
High traffic
Difficulty
66
german
High traffic
Difficulty
78
github
High traffic
Difficulty
36
glass
High traffic
Difficulty
86
gluten
High traffic
Difficulty
72
gmail
High traffic
Difficulty
50
going
High traffic
Difficulty
69
guard
High traffic
Difficulty
62
guitar
High traffic
Difficulty
92
habit
High traffic
Difficulty
61
heads
High traffic
Difficulty
64
health connect
High traffic
Difficulty
52
highway
High traffic
Difficulty
76
home depot
High traffic
Difficulty
63
hydra
High traffic
Difficulty
54
i am sober
High traffic
Difficulty
49
icon pack
High traffic
Difficulty
56
insta
High traffic
Difficulty
77
instacart shopper
High traffic
Difficulty
60
janitor ai
High traffic
Difficulty
42
japan
High traffic
Difficulty
59
jesus
High traffic
Difficulty
58
jesus
High traffic
Difficulty
73
mahjong
High traffic
Difficulty
95
makeup games
High traffic
Difficulty
67
match
High traffic
Difficulty
90
music
High traffic
Difficulty
91
nation
High traffic
Difficulty
64
netflix
High traffic
Difficulty
55
niimbot
High traffic
Difficulty
35
ninja
High traffic
Difficulty
82
otter
High traffic
Difficulty
43
period
High traffic
Difficulty
80
photos
High traffic
Difficulty
59
pocket
High traffic
Difficulty
81
power
High traffic
Difficulty
65
punch
High traffic
Difficulty
83
python
High traffic
Difficulty
69
qigong
High traffic
Difficulty
41
qrbot
High traffic
Difficulty
6
quant
High traffic
Difficulty
48
quest
High traffic
Difficulty
78
reddit
High traffic
Difficulty
75
remind
High traffic
Difficulty
53
right
High traffic
Difficulty
49
roblox
High traffic
Difficulty
63
rogue
High traffic
Difficulty
70
saxophone
High traffic
Difficulty
52
scan
High traffic
Difficulty
76
scroll the bible
High traffic
Difficulty
54
sesame
High traffic
Difficulty
68
signal
High traffic
Difficulty
67
silver
High traffic
Difficulty
61
smart
High traffic
Difficulty
93
sony
High traffic
Difficulty
56
sport
High traffic
Difficulty
98
stripe
High traffic
Difficulty
62
tequila
High traffic
Difficulty
57
transit
High traffic
Difficulty
89
trust wallet
High traffic
Difficulty
58
two player game
High traffic
Difficulty
51
united
High traffic
Difficulty
60
unknown
High traffic
Difficulty
74
v720 camera app
High traffic
Difficulty
39
vacation
High traffic
Difficulty
77
verdad o reto
High traffic
Difficulty
45
vhs cam
High traffic
Difficulty
50
video downloader
High traffic
Difficulty
65
village
High traffic
Difficulty
71
vinted
High traffic
Difficulty
64
waffle
High traffic
Difficulty
47
water
High traffic
Difficulty
96
weather app
High traffic
Difficulty
46
widget
High traffic
Difficulty
85
women
High traffic
Difficulty
88
would you rather
High traffic
Difficulty
66
wrestling
High traffic
Difficulty
52
x5 mini wifi camera app
High traffic
Difficulty
29
yahoo
High traffic
Difficulty
73
youtu
High traffic
Difficulty
72
zara
High traffic
Difficulty
63

How to read the scores

Difficulty (0 to 100) is how hard it is to break into the top ranks. It reflects how strong and how fresh the apps already ranking are. Under 34 (Easy) is winnable for an indie; 67 or above (Hard) means established apps hold the top spots.

Traffic (0 to 100) is how much the keyword is searched, relative to the whole store. A keyword is only worth targeting when it has both low difficulty and real traffic, which is rarer than most developers expect.

New to this? Read the complete ASO guide, or see what the data says across the store in the State of ASO 2026.

Frequently asked questions

How do I find low-competition keywords for my app?

Look for keywords with low difficulty and real search traffic. Aim for a difficulty in the Easy band (33 or below) and a traffic score of 25 or more; that small slice is where an indie app can realistically rank. Long-tail phrases of three or more words are usually the most winnable.

What is a good keyword difficulty score?

On a 0 to 100 scale, 33 or below is Easy and winnable for an indie app, 34 to 66 is Medium (competitive), and 67 or above is Hard, where established apps hold the top spots. Difficulty reflects how strong and how recently updated the apps already ranking are.

How is keyword difficulty calculated?

Applyra scores difficulty from live store signals: how strong the apps currently ranking are (their ratings and positions) and how fresh their listings are. A keyword dominated by big, recently updated apps scores high; one held by weaker or stale listings scores low.

Can I check the difficulty of any keyword?

Browse popular keywords here for free. To research any keyword, its difficulty, traffic and the apps ranking for it, create a free Applyra account and add it. Tracking is free and covers both the App Store and Google Play.

Is this keyword tool free?

Yes. Browsing keyword difficulty, traffic and the apps ranking for a keyword is free with no account. A free Applyra account lets you track your own keywords and competitors with daily updates.

Track your keywords for free

Pick your keywords and watch your app’s live rank and your competitors’ on the App Store and Google Play, updated daily. Applyra has a permanent free plan.

Start tracking free

The other free ASO tools

All free, no account needed, on the App Store and Google Play.

Competitor Finder

Which apps am I actually competing against in the store?

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Top Charts

What are the top apps in this category and country right now?

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Algorithm Changes

Did the store change its algorithm, or did my app do something wrong?

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Character Limits

Does my title, subtitle, keyword field or description fit the store limit?

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