Free tool by Applyra

App Store & Google Playkeyword research

How hard is a keyword to rank for, how much is it searched, and who ranks for it? Difficulty, traffic and the live top apps for App Store and Google Play keywords. Free, no account.

Popular keywords

A sample of high-traffic keywords we track, spread from easy to hard to rank for. Filter to open one, or research any keyword by adding it to a free account. Each opens a full breakdown: difficulty, traffic, the apps ranking for it, and related terms.

5 year
High traffic
Difficulty
67
911 dispatch
High traffic
Difficulty
44
adult
High traffic
Difficulty
75
aha world
High traffic
Difficulty
52
ajcloud
High traffic
Difficulty
26
alexa app
High traffic
Difficulty
51
aloha
High traffic
Difficulty
70
always
High traffic
Difficulty
53
amazon
High traffic
Difficulty
80
america
High traffic
Difficulty
64
apple
High traffic
Difficulty
63
aprende
High traffic
Difficulty
59
arrow
High traffic
Difficulty
62
asphalt
High traffic
Difficulty
83
audio
High traffic
Difficulty
86
authenticator app
High traffic
Difficulty
76
awesome
High traffic
Difficulty
66
black
High traffic
Difficulty
72
blackjack
High traffic
Difficulty
90
block blast
High traffic
Difficulty
73
brave
High traffic
Difficulty
58
bubble
High traffic
Difficulty
97
ceiling fan
High traffic
Difficulty
20
clash
High traffic
Difficulty
88
count
High traffic
Difficulty
82
credit karma
High traffic
Difficulty
57
cross
High traffic
Difficulty
89
cthulhu
High traffic
Difficulty
34
d5 render
High traffic
Difficulty
23
dairy queen
High traffic
Difficulty
65
dice
High traffic
Difficulty
85
download
High traffic
Difficulty
61
dugout
High traffic
Difficulty
38
dynamic
High traffic
Difficulty
54
eczema
High traffic
Difficulty
43
effect
High traffic
Difficulty
75
enigma
High traffic
Difficulty
50
entertainment
High traffic
Difficulty
55
exercise
High traffic
Difficulty
63
facebook
High traffic
Difficulty
62
fashio
High traffic
Difficulty
74
festival
High traffic
Difficulty
67
fiber
High traffic
Difficulty
53
field
High traffic
Difficulty
71
futbol
High traffic
Difficulty
56
german
High traffic
Difficulty
78
global
High traffic
Difficulty
64
going
High traffic
Difficulty
76
grindr
High traffic
Difficulty
48
guess
High traffic
Difficulty
57
hbo max
High traffic
Difficulty
60
height
High traffic
Difficulty
47
hockey
High traffic
Difficulty
59
image
High traffic
Difficulty
92
jeopardy
High traffic
Difficulty
52
jigsaw puzzles
High traffic
Difficulty
64
jiu jitsu
High traffic
Difficulty
45
juego
High traffic
Difficulty
70
kindle
High traffic
Difficulty
59
launcher
High traffic
Difficulty
69
lightroom
High traffic
Difficulty
77
linkedin
High traffic
Difficulty
68
m4a to mp3
High traffic
Difficulty
36
m4b player
High traffic
Difficulty
28
macro
High traffic
Difficulty
82
mafia
High traffic
Difficulty
65
mafia
High traffic
Difficulty
79
microsoft
High traffic
Difficulty
95
minecraft
High traffic
Difficulty
63
mmorpg
High traffic
Difficulty
61
mukbang
High traffic
Difficulty
54
netflix controller
High traffic
Difficulty
49
neuro
High traffic
Difficulty
56
news break
High traffic
Difficulty
87
niimbot
High traffic
Difficulty
35
nueva
High traffic
Difficulty
60
offline
High traffic
Difficulty
66
offline games
High traffic
Difficulty
67
pedometer
High traffic
Difficulty
73
people
High traffic
Difficulty
84
petco
High traffic
Difficulty
58
pfp maker
High traffic
Difficulty
62
pocket
High traffic
Difficulty
81
pregnancy tracker
High traffic
Difficulty
83
qr scanner
High traffic
Difficulty
91
qrbot
High traffic
Difficulty
6
qrcode
High traffic
Difficulty
31
quickbooks
High traffic
Difficulty
41
reddit
High traffic
Difficulty
50
rhythm
High traffic
Difficulty
51
right
High traffic
Difficulty
55
rubiks cube
High traffic
Difficulty
46
scan
High traffic
Difficulty
76
scary games
High traffic
Difficulty
42
shift
High traffic
Difficulty
78
slack
High traffic
Difficulty
52
smooth
High traffic
Difficulty
65
social
High traffic
Difficulty
68
spades
High traffic
Difficulty
75
sport
High traffic
Difficulty
98
square
High traffic
Difficulty
63
starbucks
High traffic
Difficulty
67
stick
High traffic
Difficulty
72
text
High traffic
Difficulty
64
toefl
High traffic
Difficulty
53
ukulele
High traffic
Difficulty
57
united airlines
High traffic
Difficulty
59
unwind
High traffic
Difficulty
56
update
High traffic
Difficulty
60
urban outfitters
High traffic
Difficulty
62
vehicle
High traffic
Difficulty
54
vehicle
High traffic
Difficulty
83
vn video editor
High traffic
Difficulty
48
wallet
High traffic
Difficulty
90
walmart
High traffic
Difficulty
61
weight
High traffic
Difficulty
93
women
High traffic
Difficulty
80
xtreme
High traffic
Difficulty
77
youtube
High traffic
Difficulty
70
zwift
High traffic
Difficulty
40

How to read the scores

Difficulty (0 to 100) is how hard it is to break into the top ranks. It reflects how strong and how fresh the apps already ranking are. Under 34 (Easy) is winnable for an indie; 67 or above (Hard) means established apps hold the top spots.

Traffic (0 to 100) is how much the keyword is searched, relative to the whole store. A keyword is only worth targeting when it has both low difficulty and real traffic, which is rarer than most developers expect.

New to this? Read the complete ASO guide, or see what the data says across the store in the State of ASO 2026.

Frequently asked questions

How do I find low-competition keywords for my app?

Look for keywords with low difficulty and real search traffic. Aim for a difficulty in the Easy band (33 or below) and a traffic score of 25 or more; that small slice is where an indie app can realistically rank. Long-tail phrases of three or more words are usually the most winnable.

What is a good keyword difficulty score?

On a 0 to 100 scale, 33 or below is Easy and winnable for an indie app, 34 to 66 is Medium (competitive), and 67 or above is Hard, where established apps hold the top spots. Difficulty reflects how strong and how recently updated the apps already ranking are.

How is keyword difficulty calculated?

Applyra scores difficulty from live store signals: how strong the apps currently ranking are (their ratings and positions) and how fresh their listings are. A keyword dominated by big, recently updated apps scores high; one held by weaker or stale listings scores low.

Can I check the difficulty of any keyword?

Browse popular keywords here for free. To research any keyword, its difficulty, traffic and the apps ranking for it, create a free Applyra account and add it. Tracking is free and covers both the App Store and Google Play.

Is this keyword tool free?

Yes. Browsing keyword difficulty, traffic and the apps ranking for a keyword is free with no account. A free Applyra account lets you track your own keywords and competitors with daily updates.

Track your keywords for free

Pick your keywords and watch your app’s live rank and your competitors’ on the App Store and Google Play, updated daily. Applyra has a permanent free plan.

Start tracking free

The other free ASO tools

All free, no account needed, on the App Store and Google Play.

Competitor Finder

Which apps am I actually competing against in the store?

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Top Charts

What are the top apps in this category and country right now?

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Algorithm Changes

Did the store change its algorithm, or did my app do something wrong?

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Character Limits

Does my title, subtitle, keyword field or description fit the store limit?

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