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mail keywords

How hard it is to rank for mail on Google Play in United States, how much it is searched, and the apps you would compete with.

Search traffic

High
82/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Hard
95/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Efficiency (KEI)

Good

Demand outweighs the competition.

KEI 0.86 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

92/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 194k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 9 days ago on average.

Top apps ranking for “mail

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Gmail

    Gmail

    communication

    4.1
  2. 2
    Yahoo Mail: Email & Planner

    Yahoo Mail: Email & Planner

    communication

    4.2
  3. 3
    Samsung Email

    Samsung Email

    productivity

    4.4
  4. 4
    Microsoft Outlook

    Microsoft Outlook

    productivity

    4.3
  5. 5
    mail.com: Email app & Cloud

    mail.com: Email app & Cloud

    communication

    4.4
  6. 6
    Email - Fast & Secure Mail

    Email - Fast & Secure Mail

    productivity

    4.5
  7. 7
    Mail: Email, Cloud, Calendar

    Mail: Email, Cloud, Calendar

    communication

    4.2
  8. 8
    Proton Mail: Encrypted Email

    Proton Mail: Encrypted Email

    communication

    4.5
  9. 9
    Email Blue Mail - Calendar

    Email Blue Mail - Calendar

    productivity

    4.2
  10. 10
    Thunderbird: Free Your Inbox

    Thunderbird: Free Your Inbox

    communication

    3.6
  11. 11
    Atomic Mail: Private Email

    Atomic Mail: Private Email

    communication

    4.4
  12. 12
    Yahoo Mail Go- Organized Email

    Yahoo Mail Go- Organized Email

    productivity

    4.5

What the top apps have in common

The words that recur most across the apps ranking for “mail”. Weave the relevant ones into your title, subtitle, and description.

mail×61email×54temp×10app×7secure×6calendar×6inbox×6cloud×5

Frequently asked questions

How hard is it to rank for "mail" on Google Play?

"mail" scores 95 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "mail" get?

It scores 82 out of 100 for search traffic (high), with the top apps for it seeing an estimated 194k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "mail"?

Right now the top apps for "mail" on Google Play include Gmail, Yahoo Mail: Email & Planner, Samsung Email, Microsoft Outlook, mail.com: Email app & Cloud. Those are the listings you would need to outrank.

Is "mail" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “mail” in your market, free

This page covers mail on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.