Free App Store Optimizationtools
Keyword difficulty, any app’s competitors, the top charts and store algorithm changes, all from live App Store and Google Play data. No account needed.
Keyword Insights
Difficulty, search traffic and the live top apps for any App Store or Google Play keyword.
OpenCompetitor Finder
Competitor intelligence for any iOS or Android app: its top 10 real competitors, derived from the keywords users actually search.
OpenTop Charts
The top free, paid and grossing apps by category and country, updated daily with rank movement.
OpenAlgorithm Changes
Daily search volatility on the App Store and Google Play, per country, with every store-wide update we detected and how far keywords actually moved.
OpenCharacter Limits
Listing optimization starts here: every App Store and Google Play metadata limit, with a counter that counts emoji and CJK the way the stores do.
OpenPopular keywords
Browse allRecent competitor analyses
Frequently asked questions
Are Applyra's tools really free?
Yes. The keyword insights, competitor finder, top charts, algorithm change detector and character limit counter are free to use with no account. Create a free Applyra account to track your own app's keywords, competitors and visibility score over time.
Do I need an account to use these?
No account is needed to browse keyword difficulty, find an app's competitors, count your metadata against the store limits, check whether a store changed its algorithm, or read the charts. An account is only needed to track your own app and get daily updates.
Which app stores are supported?
Both the Apple App Store (iOS) and Google Play (Android), across the major markets. Applyra treats the two stores equally, which matters because Android is the majority of global smartphone users.
What is keyword difficulty?
A 0 to 100 score for how hard it is to break into the top ranks for a keyword, based on how strong and how fresh the apps already ranking are. The keyword insights tool shows it for free.
What is ASO?
App Store Optimization is the practice of improving an app's visibility and conversion on the App Store and Google Play, mainly through keywords, metadata and creatives. These tools help you research it for free.
Choosing an ASO tool
What the paid ones actually give you, and how far the free ones go.