Free tools by Applyra

Free App Store Optimizationtools

Keyword difficulty, any app’s competitors, the top charts and ASO audits, all from live App Store and Google Play data. No account needed.

Frequently asked questions

Are Applyra's tools really free?

Yes. The keyword insights, competitor finder, top charts and ASO audits are free to use with no account. Create a free Applyra account to track your own app's keywords, competitors and ASO Health over time.

Do I need an account to use these?

No account is needed to browse keyword difficulty, find an app's competitors, or read the charts and audits. An account is only needed to track your own app and get daily updates.

Which app stores are supported?

Both the Apple App Store (iOS) and Google Play (Android), across the major markets. Applyra treats the two stores equally, which matters because Android is the majority of global smartphone users.

What is keyword difficulty?

A 0 to 100 score for how hard it is to break into the top ranks for a keyword, based on how strong and how fresh the apps already ranking are. The keyword insights tool shows it for free.

What is ASO?

App Store Optimization is the practice of improving an app's visibility and conversion on the App Store and Google Play, mainly through keywords, metadata and creatives. These tools help you research it for free.