Changelog
Applyra ships App Store Optimization features continuously: keyword rank tracking, competitor intelligence, scoring and free tools for the App Store and Google Play. Every release is here, newest first, with what changed and why it matters.
46 releases since January 2026.
Adding an app now shows everything Applyra measured
Add an app and see every search Applyra measured, your rank on each and the apps next to you. Free tracks five in one click; Unlimited sets up every market.
Read the detailsApp Rank Checker: where your app ranks for any keyword, free
See where any app ranks for a keyword on the App Store and Google Play, in 117 countries, with the apps ranked around it. Free, with no account needed.
Read the detailsStore translations: read and search any market in your own language
Keywords, app names and descriptions from other markets now read in your language, and the keywords and listings you type get written in theirs. On every plan.
Read the detailsChart notes: see what every change did to your rankings
Mark what you did on your charts, see app and algorithm updates on the same line, and compare your visibility and keyword ranks before and after each event.
Read the detailsChart notes and event comparisons in the API and MCP server
Add and read your chart notes from the REST API or an AI assistant, ask what each update did, and get the events behind every score and rank history.
Read the detailsChatGPT and Claude connect to Applyra with a URL and a sign-in
The MCP server is now hosted: ChatGPT and Claude connect with its URL and your Applyra sign-in, no key to copy, and one click on the MCP page disconnects them.
Read the detailsVerified badges: show where your app ranks, checked every day
Put one of your app's real App Store or Google Play rankings on your website, updated daily, with a public page where any visitor can check the number.
Read the detailsDocumentation: how every screen and every score works
61 pages and 55 short videos on every screen, score and workflow in Applyra, from your first app to the API and the MCP server. In public and in the dashboard.
Read the detailsASO Health in the API and the MCP server
Both scores, their axes and the metadata simulator are now reachable over the REST API and through MCP, so an assistant can audit a listing end to end.
Read the detailsMetadata Simulator: test a listing draft before review
Write a title, subtitle and keyword field, and see what it does to your ASO Health score before you send it to review. Drafts are saved, and AI can write one.
Read the detailsASO Health: the score that tells you what to fix
A second score lands next to visibility: ASO Health rates your listing on keyword coverage, targeting fit and store appeal, and names the axis holding you back.
Read the detailsAlgorithm Change Detector: spot a store update as it lands
A free tool that measures daily ranking volatility on the App Store and Google Play, country by country, and flags the days a store changed its algorithm.
Read the detailsA faster dashboard, built for large accounts
The dashboard pages were rebuilt to load faster and stay quick however many apps, keywords and competitors an account follows.
Read the detailsiOS difficulty recalibrated after Apple's July search change
Apple recalibrated App Store search on 26 and 27 July 2026. Applyra saw it in its daily ranking data, retuned iOS difficulty and recomputed the full history.
Read the detailsThe MCP server is open source
Applyra's MCP server moved to a public MIT licensed repository, is listed in the MCP registry, and works with Claude, Cursor and Codex out of the box.
Read the detailsAn annual plan, and pricing in your own currency
The Unlimited plan can now be billed yearly at $99.99, two months free, and is charged in euros in the eurozone instead of converting from dollars.
Read the detailsCharacter limits: count the way the stores count
A free counter for every App Store and Google Play metadata field, using the same UTF-16 counting rule the stores apply, with the emoji rules spelled out.
Read the detailsRelease alerts that only fire on real changes
Store APIs re-host icons and screenshots under new URLs on every build. Applyra now compares content, not URLs, so a competitor alert means a real change.
Read the detailsAdd your iOS keyword field for exact coverage scoring
Type in the 100 character iOS keyword field or import it from App Store Connect, and Applyra scores your keyword coverage from the real thing, not an estimate.
Read the detailsFree keyword difficulty and traffic data, no account
Applyra opens its keyword data to everyone: difficulty, search traffic and the apps ranking on any App Store or Google Play keyword, free and no account.
Read the detailsAI keyword suggestions now speak the store's language
Suggestions for a Japanese, Korean or German listing come back in that language, transcreated for how people search there rather than translated word for word.
Read the detailsKeyword suggestions ranked by real opportunity
Adding keywords now starts from a suggested list built on your app's own data, ordered by KEI so the winnable terms surface before the crowded ones.
Read the detailsAI insights on any competitor, grounded in your data
Each competitor page opens on a written briefing: keyword gaps, score differences and recent releases, synthesized from measured data, not marketing copy.
Read the detailsRelease tracking: know the day a competitor ships
Applyra records every change to a tracked listing, marks releases on your rank charts, and emails you when a competitor updates their app.
Read the detailsHead to head: your app against one competitor
A new tab in Competitors Analysis puts your app and a single rival side by side: shared keywords, who wins each one, and where each of you ranks alone.
Read the detailsCompetitor suggestions from your own keywords
Applyra suggests competitors for every tracked app, computed from the keywords you rank on together, so you track the apps really taking your installs.
Read the detailsTop Charts: the daily top 100 on both stores, free
Top free, paid and grossing apps by category and country on the App Store and Google Play, updated daily with rank movement, free and without an account.
Read the detailsKeyword traffic, difficulty and KEI scores, rebuilt
New formulas behind the three keyword scores: traffic now separates real demand from head terms, and difficulty weighs the strength of the apps already ranking.
Read the detailsCompetitor Finder: your real competitors, free, no account
Paste any App Store or Google Play app and get the ten apps it truly competes with, derived from the keywords both of them rank on. Free, no signup.
Read the detailsThe API and MCP server now cover the whole product
Autocomplete, niche analysis, inspection history and favorites are readable over the API, and keywords and competitors can be added or removed remotely.
Read the detailsReferral program: a free month for bringing a dev in
Share your referral link, the developer you send gets a discount on their first month, and you get a $9.99 credit once their subscription sticks.
Read the detailsFavorite keywords, pinned to the top of the tracker
Star the keywords that matter and pin them to the top of the tracker, so the ten that drive your installs stop drowning in the two hundred you also track.
Read the detailsAutocomplete Simulator: read the store's own demand signal
Type a prefix and get what the App Store and Google Play actually suggest in any market, saved run after run so you can see which suggestions are rising.
Read the detailsKeyword inspections are saved and comparable
Every keyword you inspect is kept with its traffic, difficulty and the apps that ranked, so a second look tells you how the top of the results has turned over.
Read the detailsExport a niche analysis to PDF
Any niche analysis can now be exported as a formatted PDF, keywords, scores and ranking apps included, ready to send to a client or a co-founder.
Read the detailsA keyword tracker that scales to hundreds of keywords
Pagination, sorting by trend, rank, traffic or difficulty, and filters on the apps list: the tracker stays fast and readable at several hundred keywords.
Read the detailsA dashboard that opens on what changed today
The dashboard home leads with today's insights: the keywords that moved, the scores that shifted and the apps that need a look, readable in fifteen seconds.
Read the detailsNiche Analysis: a topic's keywords and apps in one report
Give Applyra a topic and it maps the niche: the keywords behind it, their traffic and difficulty, and the apps already ranking, in one report.
Read the detailsMCP server: your ASO data inside Claude and Cursor
Applyra ships an MCP server, so an AI assistant can read your apps, keywords, ranks and competitors and answer ASO questions against your real data.
Read the detailsTrack one app across several markets
Add the same app in several countries and languages, for your apps and your competitors, and follow rankings market by market from a single account.
Read the detailsDaily rank tracking you can build a decision on
The ranking pipeline was rebuilt for resilience: every keyword is retried until it lands, so your App Store and Google Play history has no gaps to explain.
Read the detailsAn ASO knowledge hub for people who ship apps
Applyra opens a blog on how the stores really index metadata: algorithm changes, keyword mechanics, and comparisons that state every price in dollars.
Read the detailsAI suggestions for your title, subtitle and keyword field
Applyra drafts App Store and Google Play metadata from your own tracked keywords and their real difficulty, inside the store's character limits.
Read the detailsWeekly recap emails
A short weekly email with what moved: keywords gained and lost, visibility score change, and the positions worth a second look. One email, no digest spam.
Read the detailsA REST API for your keyword and ranking data
Every app, keyword and position in Applyra is readable over a versioned REST API with a personal key, so your ranking data can live in your own dashboards.
Read the detailsApplyra is live: ASO rank tracking for indie apps
Applyra opens to the public: daily App Store and Google Play rank tracking, keyword difficulty and traffic scores, competitor tracking and a visibility score.
Read the details
Track your first app while this list keeps growing
Rank tracking, keyword scores and a competitor on the App Store and Google Play, on a free plan that stays free.