Most ASO content online is either a vendor pitch with a blog header on it or a listicle rewritten from another listicle.
Applyra now publishes what it learns from running the data: how the two stores index metadata, what the iOS keyword field is worth against a Google Play description, why rankings drop overnight, and what a store algorithm update looks like in measured data when it lands.
It covers the tools too, competitors included, with every price stated in dollars so a reader can compare without doing arithmetic, and a plain answer on when another tool is the better fit. A comparison you cannot lose is a comparison nobody believes.