The hardest part of keyword tracking is the blank field at the start: which terms do you even type in?
Adding keywords now begins with a list. Applyra reads your listing, the terms you already rank on and the keywords your competitors hold, then proposes the ones worth tracking, ordered by KEI rather than by raw volume. Opportunities, the keywords with real traffic and difficulty you can realistically beat, come first. The head terms every app in your category is losing to come last, where they belong.
The same ranking drives the opportunities you see across the product, so "what should I target next" has one answer everywhere instead of a different one per page.