App StoreUSUnited Statesen-US

social keywords

2 related search terms around social on App Store in United States, the apps that already rank for it, and how hard each one is to win.

Search traffic

High
92/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Hard
68/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.35 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

100/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 1.9M installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 5 days ago on average.

Top apps ranking for “social”

The listings you would compete with. These hold the top spots on App Store in United States right now.

  1. 1
    Snapchat

    Snapchat

    4.5
  2. 2
    TikTok - Videos, Shop & LIVE

    TikTok - Videos, Shop & LIVE

    4.7
  3. 3
    Instagram

    Instagram

    4.7
  4. 4
    X

    X

    4.6
  5. 5
    Facebook

    Facebook

    4.5
  6. 6
    Wizz App - chat now

    Wizz App - chat now

    4.2
  7. 7
    Discord - Talk, Play, Hang Out

    Discord - Talk, Play, Hang Out

    4.7
  8. 8
    Yubo: Chat Meet & Make Friends

    Yubo: Chat Meet & Make Friends

    4.5
  9. 9
    Reddit

    Reddit

    4.8
  10. 10
    Pinterest

    Pinterest

    4.8
  11. 11
    WhatsApp Messenger

    WhatsApp Messenger

    4.7
  12. 12
    Threads

    Threads

    4.6

What the top apps have in common

The words that recur most across the apps ranking for “social”. Weave the relevant ones into your title, subtitle, and description.

social×42friends×11chat×9new×9app×8meet×5live×4messenger×4

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

chatgptnews break

Frequently asked questions

How hard is it to rank for "social" on App Store?

"social" scores 68 out of 100 for difficulty on App Store in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "social" get?

It scores 92 out of 100 for search traffic (high), with the top apps for it seeing an estimated 1.9M installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "social"?

Right now the top apps for "social" on App Store include Snapchat, TikTok - Videos, Shop & LIVE, Instagram, X, Facebook. Those are the listings you would need to outrank.

Is "social" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "social"?

Related search terms include chatgpt, news break. Building a basket of related long-tail keywords usually beats chasing one hard head term.

Check “social” in your market, free

This page covers social on App Store in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on Google Play too, in any country and language, and tracks your own app’s live rank for it, updated daily.

Analyze it free

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.