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kawaii keywords

How hard it is to rank for kawaii on Google Play in United States, how much it is searched, and the apps you would compete with.

Search traffic

High
89/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Medium
58/ 100

Moderate competition. With quality content and targeted optimization, ranking is achievable.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.53 · traffic vs difficulty

Competitor strength

Light

Competition thins out past the leaders, so the ranks that get traffic look reachable.

30/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 156 installs on average.
  • Top-3 app strength: 74/100 (higher means tougher incumbents).
  • Top apps updated their listing about 117.5 days ago on average.

Top apps ranking for “kawaii”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Kwai - Video & Drama

    Kwai - Video & Drama

    video players

    4.0
  2. 2
    Kawaii Mansion: Find It Out

    Kawaii Mansion: Find It Out

    game puzzle

    4.1
  3. 3
    Kawaii World - Craft and Build

    Kawaii World - Craft and Build

    game arcade

    4.3
  4. 4
    Kawaii Home Design

    Kawaii Home Design

    game simulation

    4.2
  5. 5
    Kawaii

    Kawaii

    art and design

    3.7
  6. 6
    Cooking Kawaii - cooking games

    Cooking Kawaii - cooking games

    game strategy

    4.3
  7. 7
    Happy Hop: Kawaii Jump

    Happy Hop: Kawaii Jump

    game arcade

    4.8
  8. 8
    Tile Plays: Kawaii Show Design

    Tile Plays: Kawaii Show Design

    game puzzle

    3.9
  9. 9
    Crunchyroll: Kawaii Kitchen

    Crunchyroll: Kawaii Kitchen

    game casual

    4.0
  10. 10
    Kawaii Puzzle: Room Decor

    Kawaii Puzzle: Room Decor

    game puzzle

    3.1
  11. 11
    Cute Kawaii Restaurant

    Cute Kawaii Restaurant

    game arcade

    4.2
  12. 12
    Kawaii bento friends: Cooking

    Kawaii bento friends: Cooking

    game arcade

    4.7

What the top apps have in common

The words that recur most across the apps ranking for “kawaii”. Weave the relevant ones into your title, subtitle, and description.

kawaii×90cute×20wallpaper×19wallpapers×18aesthetic×13anime×9game×7girl×6

Frequently asked questions

How hard is it to rank for "kawaii" on Google Play?

"kawaii" scores 58 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are very strong (app power 74/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "kawaii" get?

It scores 89 out of 100 for search traffic (high), with the top apps for it seeing an estimated 156 installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "kawaii"?

Right now the top apps for "kawaii" on Google Play include Kwai - Video & Drama, Kawaii Mansion: Find It Out, Kawaii World - Craft and Build, Kawaii Home Design, Kawaii. Those are the listings you would need to outrank.

Is "kawaii" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

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