Google PlayUSUnited Statesen-US

custom keywords

How hard it is to rank for custom on Google Play in United States, how much it is searched, and the apps you would compete with.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Medium
60/ 100

Moderate competition. With quality content and targeted optimization, ranking is achievable.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.60 · traffic vs difficulty

Competitor strength

Light

Competition thins out past the leaders, so the ranks that get traffic look reachable.

33/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 373 installs on average.
  • Top-3 app strength: 74/100 (higher means tougher incumbents).
  • Top apps updated their listing about 32 days ago on average.

Top apps ranking for “custom”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    HTTP Custom - AIO Tunnel VPN

    HTTP Custom - AIO Tunnel VPN

    tools

    4.1
  2. 2
    Customuse: Skins Maker Roblox

    Customuse: Skins Maker Roblox

    art and design

    4.7
  3. 3
    Custom Cars Online Drive (CCO)

    Custom Cars Online Drive (CCO)

    game simulation

    4.4
  4. 4
    Matchcreek Motors: Custom Cars

    Matchcreek Motors: Custom Cars

    game puzzle

    4.6
  5. 5
    Custom Image Dice

    Custom Image Dice

    entertainment

    4.2
  6. 6
    Chrome Valley Customs

    Chrome Valley Customs

    game puzzle

    4.5
  7. 7
    AppMySite - Custom App

    AppMySite - Custom App

    lifestyle

    3.4
  8. 8
    CUSTOM CAST

    CUSTOM CAST

    entertainment

    3.5
  9. 9
    Custom Formula Pro

    Custom Formula Pro

    tools

  10. 10
    Custom Control App

    Custom Control App

    music and audio

    4.0
  11. 11
    Custom Cats Online

    Custom Cats Online

    game simulation

    3.8
  12. 12
    Custom Luxury Watchface

    Custom Luxury Watchface

    personalization

    3.1

What the top apps have in common

The words that recur most across the apps ranking for “custom”. Weave the relevant ones into your title, subtitle, and description.

custom×66app×6customs×5car×5keyboard×5maker×4vpn×4dice×4

Frequently asked questions

How hard is it to rank for "custom" on Google Play?

"custom" scores 60 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are very strong (app power 74/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "custom" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 373 installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "custom"?

Right now the top apps for "custom" on Google Play include HTTP Custom - AIO Tunnel VPN, Customuse: Skins Maker Roblox, Custom Cars Online Drive (CCO), Matchcreek Motors: Custom Cars, Custom Image Dice. Those are the listings you would need to outrank.

Is "custom" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “custom” in your market, free

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