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“custom” keyword difficulty & traffic

How hard it is to rank for custom on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
77/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.25 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

62/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 15k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 56 days ago on average.

Top apps ranking for “custom”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Customuse: Skins Maker Roblox

    Customuse: Skins Maker Roblox

    art and design

    4.7
  2. 2
    HTTP Custom - AIO Tunnel VPN

    HTTP Custom - AIO Tunnel VPN

    tools

    4.3
  3. 3
    Custom Cars: Online Drive

    Custom Cars: Online Drive

    game simulation

    4.3
  4. 4
    Custom Image Dice

    Custom Image Dice

    entertainment

    4.3
  5. 5
    Ultimate Custom Night

    Ultimate Custom Night

    game action

    4.6
  6. 6
    Matchcreek Motors: Custom Cars

    Matchcreek Motors: Custom Cars

    game puzzle

    4.6
  7. 7
    CUSTOM CAST

    CUSTOM CAST

    entertainment

    3.4
  8. 8
    Custom Control App

    Custom Control App

    music and audio

    4.0
  9. 9
    Custom Cats Online

    Custom Cats Online

    game simulation

    3.7
  10. 10
    Custom Racing

    Custom Racing

    game racing

    2.8
  11. 11
    Custom Tees

    Custom Tees

    shopping

  12. 12
    Custom Item

    Custom Item

    business

What the top apps have in common

The words that recur most across the apps ranking for “custom”. Weave the relevant ones into your title, subtitle, and description.

custom×66app×6customs×5car×5keyboard×5maker×4vpn×4dice×4

Frequently asked questions

How hard is it to rank for "custom" on Google Play?

"custom" scores 77 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "custom" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 15k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "custom"?

Right now the top apps for "custom" on Google Play include Customuse: Skins Maker Roblox, HTTP Custom - AIO Tunnel VPN, Custom Cars: Online Drive, Custom Image Dice, Ultimate Custom Night. Those are the listings you would need to outrank.

Is "custom" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “custom” in your market, free

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