This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chessup | #1 | — |  |     | ||
| smart chessboard | #5 | |  |    | ||
| internet chess | #29 |  |  |     | ||
| chess analysis | #41 |  |  |     | ||
| chess game archivesOpportunity | #65 |  |  |    | ||
| remote chessOpportunity | #97 |  | |    | ||
| live ai assistanceOpportunity | Not ranked | — | — |      | ||
| ble chessOpportunity | Not ranked | — | — |     | ||
| chess platformsOpportunity | Not ranked | — | — | | ||
| chess companionOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess - Offline Board Game
Game Board
Chess Online
Game Board
Miko Chess
Game Board
Chess Tactic Puzzles
Game Board
World Chess－Play and Learn
Game Board
Chess Universe: Play Online
Game Board
Chess Dojo
Game Board
Chess Royale - Play and Learn
Game Board
Chess
Game Board
Magnus Trainer - Train Chess
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Vita Mahjong
Mahjong Blast
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Bingo Dice
Chess - Play and Learn Online
Farkle Dice Roll
Click Wood
Color Oasis - Color by Number
MONOPOLY: Bingo!
Chess - Offline Board Game
Yatzy - Fun Classic Dice Game
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
ChessUp has excellent user satisfaction (4.9★) and a perfect quality score, but its overall visibility is low (46/100) due to poor chart rankings and many high‑traffic keywords not ranking. The top priority is to lift keyword rankings and chart placement.
The app holds a 4.9/5 rating from 833 reviews and a 100% quality score, which can be highlighted in the short description and visual assets to boost conversion.
Charts Score is 0% and the app is not ranked in either global or category charts, limiting organic install volume. Chart ranking is driven by install velocity, reviews, and retention.
Keywords such as "live ai assistance" (traffic 50), "ble chess" (traffic 53), "chess platforms" (traffic 60) and "chess companion" (traffic 48) are not ranking, while they have the highest traffic potential among the audited list.
Add the missing high‑traffic terms to the app title, short description, and long description (e.g., "Live AI Assistance" and "BLE Chess"), and use them in localized metadata to capture additional searches.
Run a targeted user‑acquisition campaign (e.g., Google UAC) and incentivize reviews to boost daily installs, which directly improves chart position and overall visibility score.
- 1Revise the app title to include "ChessUp" + "Smart Chessboard" and add "Live AI Assistance" to the short description.
- 2Integrate unranked high‑traffic keywords ("BLE Chess", "Chess Platforms", "Internet Chess", "Chess Companion") naturally throughout the long description and feature list.
- 3Launch a short‑term install‑boost campaign with a CTA for 5‑star reviews to raise chart ranking.
- 4Create localized store listings for top markets (e.g., US, India, Europe) using the new keyword set.
- 5A/B test new visual assets that showcase the AI assistance and BLE connectivity to improve conversion rates.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): smart chessboard.
Short description
Your app description is only 318 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of ChessUp?
ChessUp has a visibility score of 46 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does ChessUp rank?
ChessUp is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of ChessUp?
Based on shared keyword rankings, the most frequent competitors of ChessUp are Chess Universe: Play Online, Chess - Offline Board Game, Chess Dojo. These apps appear next to ChessUp on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is ChessUp in on the Google Play?
ChessUp is listed in the Game Board category on the Google Play.
How can ChessUp improve its App Store Optimization?
Based on this audit, ChessUp should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ChessUp.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.