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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| birthday reminder | #22 | Live trend |  |  | |||
| birthdays | #31 | Live trend |  |  | |||
| birthday tracker | #38 | Live trend | |  | |||
| birthday list | #45 | Live trend | |  | |||
| birthday calendar | #69 | Live trend |  |  | |||
| birthday notifications | #78 | Live trend |  | | |||
| reminder app | Not ranked | Live trend | — | — | |||
| contact sync | Not ranked | Live trend | — | — | |||
| reminder tool | Not ranked | Live trend | — | — | |||
| birthday organizer | Not ranked | Live trend | — | — |
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Personalized insights generated by our AI
The app boasts a strong quality score (90%) and a solid rating (4.6★/5), but its visibility is crippled by low keyword rankings and no chart presence, yielding a visibility score of only 21/100. Immediate focus should be on keyword optimization and chart positioning to capture organic traffic.
The app’s quality score is 90% and it holds a 4.6‑star rating from 767 reviews, indicating strong user satisfaction and low crash rates. Leverage this credibility in the app’s promotional assets and store copy to boost conversion.
Only 6 out of the 10 target keywords rank, with no top‑10 positions and a keyword score of just 21%. Core terms like "birthday reminder" (rank 22) and "birthdays" (rank 31) sit far from the top, limiting discoverability.
Charts score is 0% – the app is not appearing in any global or category charts, meaning it gains no lift from algorithmic boost. This is a direct consequence of weak keyword performance and low install velocity.
Keywords such as "birthday calendar" (traffic 64, difficulty 68) and "birthday notifications" (traffic 35, difficulty 38) have untapped potential. Incorporating them naturally into the title, short description, and long description can push rankings upward.
Competitor DateWise leads with three shared keywords but does not rank for "birthday organizer" (traffic 38, difficulty 36) or "reminder tool" (traffic 54, difficulty 35). Adding these low‑difficulty terms to the copy can capture niche traffic they miss.
Google Play rewards apps that offer widgets and deep‑linking with higher install rates, which can improve chart rankings. A birthday widget that shows upcoming birthdays directly on the home screen would also enhance user retention.
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Common questions about this ASO audit.
Birthdays – Reminder App has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 19, 2026.
Birthdays – Reminder App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Birthdays – Reminder App are DateWise: Birthday & Reminders, Birthday Countdown App, Event Planner: Birthday, Party. These apps appear next to Birthdays – Reminder App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Birthdays – Reminder App is listed in the Productivity category on the Google Play.
Based on this audit, Birthdays – Reminder App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Birthdays – Reminder App.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
