This audit was generated on May 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| birthday organizer | #7 |  |  |      | ||
| birthday reminders | #12 |  |  |   | ||
| birthday tracker | #12 |  |  |  | ||
| birthday calendar | #13 | |  |     | ||
| birthday notifications | #17 | |  |   | ||
| birthday planner | #19 |  | |   | ||
| gift ideasOpportunity | Not ranked | — | — |      | ||
| home screen widgetsOpportunity | Not ranked | — | — |      | ||
| personalized calendarOpportunity | Not ranked | — | — |      | ||
| reminder calendarOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Birthday Reminder Widget
Productivity
DateWise: Birthday & Reminders
Productivity
Birthday Reminder
Productivity
Bday: Birthday Reminders
Tools
Birthday Reminder
Lifestyle
Name-day & Birthday Calendar
Events
Birthday ALERT: Smart Reminder
Productivity
Birthday Reminder: Sky of Star
Lifestyle
WishDay: AI Birthday Reminder
Lifestyle
Event Manager: Party Planner
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
Volume Control Sound Launcher
All Document Reader & Scan
PDF Reader: Viewer, PDF Editor
QR Scanner & Barcode Reader
PDF Reader - Editor & Viewer
Find My Phone by Clap Launcher
QR & Barcode Scanner
Clean Sweep Junk Files
QR & Barcode Scanner Launcher
QR Scanner
PDF Reader: View All PDFs
Google Authenticator
Cleaner Toolbox
Nex Cleaner for Android
Move to iOS
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a moderate keywords score but ranks poorly for high‑traffic terms and lacks any chart presence or user reviews. Immediate focus should be on keyword expansion in the metadata and boosting credibility through reviews.
The app already ranks #7 for "birthday organizer" (traffic 38, difficulty 36), showing it can compete for niche terms. Leverage this by adding related synonyms to reinforce relevance.
Keywords with solid traffic such as "gift ideas" (traffic 38) and "home screen widgets" (traffic 52) are not ranked at all, dragging the overall keywords score down. Optimize title, short description, and body copy to include these terms.
The visibility score shows 0% charts score, meaning the app is not appearing in any top‑chart listings. This limits organic discovery and signals low install velocity to the algorithm.
Current title "Birthday Calendar & Widgets" omits high‑volume terms like "birthday reminders" (traffic 37) and "birthday tracker" (traffic 37). Adding one or two primary keywords can lift the keywords score from 63% toward 80%.
A rating of 0.0 with 0 reviews hurts trust and conversion. Prompt users after they add a birthday or view a widget to leave a 5‑star review; aim for at least 20 reviews in the next 30 days to improve the quality score.
- 1Revise the app title to include a top keyword, e.g., "Birthday Calendar & Reminders".
- 2Insert missing high‑traffic keywords (gift ideas, home screen widgets, personalized calendar, reminder calendar) naturally into the short description and first 500 characters of the full description.
- 3Create localized screenshots and a 15‑second Play Store video that showcase the widget functionality and gift‑idea feature.
- 4Implement an in‑app review prompt after a user adds their first birthday or saves a gift idea, targeting at least 20 new 5‑star reviews.
- 5Run an A/B test on the new metadata (title + description) for 2 weeks and monitor keyword rankings and install velocity.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): birthday organizer.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Birthday Calendar?
Birthday Calendar has a visibility score of 50 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 15, 2026.
On how many keywords does Birthday Calendar rank?
Birthday Calendar is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Birthday Calendar?
Based on shared keyword rankings, the most frequent competitors of Birthday Calendar are Name-day & Birthday Calendar, Birthday Reminder Widget, DateWise: Birthday & Reminders. These apps appear next to Birthday Calendar on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Birthday Calendar in on the Google Play?
Birthday Calendar is listed in the Tools category on the Google Play.
How can Birthday Calendar improve its App Store Optimization?
Based on this audit, Birthday Calendar should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Birthday Calendar.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.