This audit was generated on May 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| wishday | #1 | — |  |     | ||
| birthday reminder | #9 |  |  |      | ||
| special day reminders | #10 | |  |      | ||
| birthday app | #24 |  |  |  | ||
| anniversary calendarOpportunity | #81 | |  |      | ||
| greeting creatorOpportunity | Not ranked | — | — |      | ||
| personalized messagesOpportunity | Not ranked | — | — |      | ||
| occasion calendarOpportunity | Not ranked | — | — |     | ||
| reminder appOpportunity | Not ranked | — | — |     | ||
| greeting ideasOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
My Dates - Birthday reminder
Events
Birthday calendar
Tools
Birthday Calendar & Reminder
Tools
Birthday Calendar & Events
Lifestyle
WishDay
Productivity
Bday: Birthday Reminders
Tools
Year View Calendar
Productivity
Birthdays
Events
Birthday Calendar
Entertainment
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Stay Connected & Safe
T-Life
DailyGift: Earn Reward
KashKick: Get paid to have fun
Ring - Always Home
Lemon8 - Lifestyle Community
LG ThinQ
VYBS: Play & Earn Rewards
Amazon Alexa
Google Home
Playful Rewards: Play & Earn
Nextdoor: Neighborhood Network
Cash Giraffe: Real Money Games
GPS Location Tracker — Locator
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
WishDay has solid brand visibility with a #1 ranking for its own name and a few top‑10 keyword placements, but overall visibility is low (49/100) due to poor keyword coverage, no user ratings, and weak visual assets.
The keyword "wishday" ranks #1 with a traffic score of 50 and moderate difficulty (37), giving the app strong brand authority in search. Leverage this by keeping the brand name prominent in the title and subtitle.
Three keywords – "birthday reminder" (rank 9), "special day reminders" (rank 10) and the brand keyword – are in the top 10, capturing high‑intent traffic. Highlight these terms in the short description to boost click‑through rates.
Only 5 of the 10 analyzed keywords are ranked; high‑traffic terms like "greeting creator", "personalized messages", and "reminder app" are not indexed. Expand the description and subtitle with these missing keywords to improve the Keywords Score beyond 62%.
The app currently has a 0.0 rating and no reviews, which drastically lowers conversion and Quality Score (50%). Implement an in‑app review prompt after a successful reminder setup to gather at least 50 five‑star reviews within 30 days.
A Quality Score of 50% suggests missing or low‑impact screenshots, video, and localized assets. Add 5 high‑resolution screenshots with overlay text that includes top keywords, plus a 15‑second demo video showcasing the AI greeting generator to improve user perception and ranking.
- 1Rewrite the title and short description to embed high‑traffic keywords: "birthday calendar", "anniversary reminder", and "greeting creator" while retaining brand identity.
- 2Enrich the full description with the five unranked keywords, using natural language and bullet points to improve relevance.
- 3Launch an automated, non‑intrusive in‑app review flow after the user creates their first greeting to collect authentic 5‑star reviews.
- 4Create fresh screenshots (5) and a short demo video, each captioned with top keywords, and update the feature graphic.
- 5Localize the app store listing into at least two additional high‑volume languages (e.g., Spanish, Hindi) and repeat the keyword enrichment for each locale.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3547 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): special day reminders.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of WishDay: AI Birthday Reminder?
WishDay: AI Birthday Reminder has a visibility score of 49 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
On how many keywords does WishDay: AI Birthday Reminder rank?
WishDay: AI Birthday Reminder is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of WishDay: AI Birthday Reminder?
Based on shared keyword rankings, the most frequent competitors of WishDay: AI Birthday Reminder are WishDay, My Dates - Birthday reminder, Bday: Birthday Reminders. These apps appear next to WishDay: AI Birthday Reminder on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is WishDay: AI Birthday Reminder in on the Google Play?
WishDay: AI Birthday Reminder is listed in the Lifestyle category on the Google Play.
How can WishDay: AI Birthday Reminder improve its App Store Optimization?
Based on this audit, WishDay: AI Birthday Reminder should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to WishDay: AI Birthday Reminder.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.