This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| my dates | #1 | — |  |     | ||
| birthday reminder | #8 |  |  |      | ||
| anniversary reminder | #11 | |  |      | ||
| birthday alert | #16 |  |  |   | ||
| birthday calendar | #19 |  | |     | ||
| birthdate tracker | #19 |  |  |   | ||
| event trackerOpportunity | Not ranked | — | — |      | ||
| date keeperOpportunity | Not ranked | — | — |      | ||
| event notificationOpportunity | Not ranked | — | — |      | ||
| date reminderOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
WishDay: AI Birthday Reminder
Lifestyle
Birthday Calendar & Reminder
Tools
Birthday calendar
Tools
Birthday Reminder: Calendar
Tools
Birthday Reminder: Sky of Star
Lifestyle
Birthday Reminder: Countdowns
Lifestyle
DateMyAge Mature & Senior Date
Dating
Birthday Calendar & Reminder
Lifestyle
Pregnancy + | Tracker App
Parenting
Birthday reminder
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Events chart position
StubHub - Live Event Tickets
SeatGeek – Tickets to Events
TickPick - Live Event Tickets
Gametime - Last Minute Tickets
Fever: Events & Tickets
Vivid Seats | Event Tickets
Posh – Create & Find Events
The Knot Wedding Planner
Luma: Events & Invites
MyGenMobile App
Magic: The Gathering Companion
POV – Disposable Camera Events
Invitation Maker & RSVP Cards
TodayTix – Theatre Tickets
ATG Tickets - Theater Tickets
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
My Dates ranks #1 for its brand term but overall visibility is mediocre (51/100) with no chart presence, modest keyword coverage, and a low rating score. Immediate focus should be on expanding keyword rankings and boosting conversion metrics to improve install volume.
The app holds the #1 position for the brand keyword "my dates" with traffic 53 and difficulty 39, giving it strong brand visibility. Leverage this by keeping the brand term in the title and reinforcing it in the short description.
Charts Score is 0% – the app is not appearing in either Global or Category charts, contributing to low organic installs. Without chart presence, discoverability relies solely on keyword search.
Average rating is 3.7 with only 76 reviews, pulling down the Quality Score (50%). Low social proof reduces click‑through and conversion rates, especially against higher‑rated competitors.
Keywords such as "event tracker" (traffic 39, difficulty 41), "date keeper" (traffic 47, difficulty 38) and "birthday calendar" (traffic 64, difficulty 68) have decent search volume yet the app is not ranked. Optimizing title, short description, and description with these terms can quickly capture additional impressions.
Quality Score is only 50%; improving visual assets (high‑resolution screenshots, feature graphic, short video) and adding clear call‑to‑action can lift conversion rates, helping the app climb charts and improve the rating metric.
Competitors do not highlight contact import. Positioning this as a key benefit in the description and bullet points differentiates the app and can attract users searching for "import birthdays" or "sync contacts".
- 1Rewrite title and short description to include high‑traffic unranked keywords (e.g., "Birthday Calendar, Event Tracker").
- 2Expand the long description with natural‑language sentences that embed all 10 target keywords, especially "birthday reminder", "anniversary reminder", and "event notification".
- 3Launch a review‑generation campaign (in‑app prompt after a successful reminder) to raise rating above 4.0 and increase review count to >200.
- 4Refresh store assets: add a 30‑second demo video, update screenshots to highlight contact import and export to CSV, and ensure a compelling feature graphic.
- 5Run a short‑term install‑boost campaign (Google UAC) aimed at the top‑ranking keywords to seed chart positions and improve overall visibility.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of My Dates - Birthday reminder?
My Dates - Birthday reminder has a visibility score of 51 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does My Dates - Birthday reminder rank?
My Dates - Birthday reminder is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of My Dates - Birthday reminder?
Based on shared keyword rankings, the most frequent competitors of My Dates - Birthday reminder are Birthday Reminder: Countdowns, DateMyAge Mature & Senior Date, WishDay: AI Birthday Reminder. These apps appear next to My Dates - Birthday reminder on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is My Dates - Birthday reminder in on the Google Play?
My Dates - Birthday reminder is listed in the Events category on the Google Play.
How can My Dates - Birthday reminder improve its App Store Optimization?
Based on this audit, My Dates - Birthday reminder should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to My Dates - Birthday reminder.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.