My Dates - Birthday reminder

The app holds the #1 position for the brand keyword "my dates" with traffic 53 and difficulty 39, giving it strong brand visibility. Leverage this by keeping the brand term in the title and reinforcing it in the short description.

Charts Score is 0% – the app is not appearing in either Global or Category charts, contributing to low organic installs. Without chart presence, discoverability relies solely on keyword search.

Average rating is 3.7 with only 76 reviews, pulling down the Quality Score (50%). Low social proof reduces click‑through and conversion rates, especially against higher‑rated competitors.

Keywords such as "event tracker" (traffic 39, difficulty 41), "date keeper" (traffic 47, difficulty 38) and "birthday calendar" (traffic 64, difficulty 68) have decent search volume yet the app is not ranked. Optimizing title, short description, and description with these terms can quickly capture additional impressions.

Quality Score is only 50%; improving visual assets (high‑resolution screenshots, feature graphic, short video) and adding clear call‑to‑action can lift conversion rates, helping the app climb charts and improve the rating metric.

Competitors do not highlight contact import. Positioning this as a key benefit in the description and bullet points differentiates the app and can attract users searching for "import birthdays" or "sync contacts".