Birthdays

The app scores 100% on quality and maintains a 4.6 rating across 1,787 reviews, indicating strong user satisfaction and low crash/ASO penalties.

Overall visibility is only 31/100 and charts score is 0%, meaning the app is not appearing in top charts for its category (Events) or globally, limiting organic discovery.

Only 9 of 10 target keywords rank, with most outside the top 30 (e.g., birthday calendar at #57, birthday tracker at #69) and one keyword not ranked at all (cloud birthday sync). This reduces search traffic potential.

Incorporate high‑traffic keywords such as "Birthday Reminder", "Birthday Calendar" and "Birthday Tracker" into the app title and short description to improve relevance and click‑through rates.

Add structured bullet points that repeat core keywords (birthday reminders, alerts, notifications, cloud sync) and highlight unique features like widget support to capture additional search volume.

Update screenshots and add a promotional video with overlay text featuring top keywords; test new icon designs to improve conversion, as visual assets are a key ranking factor.