This audit was generated on May 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| birthdays | #9 | Live trend |  |  | |||
| contact birthdays | #21 | Live trend |  |  | |||
| phonebook birthdays | #32 | Live trend |  |  | |||
| birthday alerts | #41 | Live trend |  |  | |||
| birthday calendar | #57 | Live trend |  |  | |||
| birthday organizerOpportunity | #65 | Live trend |  |  | |||
| birthday notificationsOpportunity | #68 | Live trend |  |  | |||
| birthday trackerOpportunity | #69 | Live trend |  |  | |||
| birthday remindersOpportunity | #73 | Live trend |  |  | |||
| cloud birthday syncOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Birthdays has an excellent quality score (100%) and a solid primary keyword rank (birthdays at #9), but its overall visibility is low (31/100) due to poor chart rankings and limited keyword coverage. The main priority is to boost keyword relevance and on‑store assets to climb rankings and capture more traffic.
The app scores 100% on quality and maintains a 4.6 rating across 1,787 reviews, indicating strong user satisfaction and low crash/ASO penalties.
Overall visibility is only 31/100 and charts score is 0%, meaning the app is not appearing in top charts for its category (Events) or globally, limiting organic discovery.
Only 9 of 10 target keywords rank, with most outside the top 30 (e.g., birthday calendar at #57, birthday tracker at #69) and one keyword not ranked at all (cloud birthday sync). This reduces search traffic potential.
Incorporate high‑traffic keywords such as "Birthday Reminder", "Birthday Calendar" and "Birthday Tracker" into the app title and short description to improve relevance and click‑through rates.
Add structured bullet points that repeat core keywords (birthday reminders, alerts, notifications, cloud sync) and highlight unique features like widget support to capture additional search volume.
Update screenshots and add a promotional video with overlay text featuring top keywords; test new icon designs to improve conversion, as visual assets are a key ranking factor.
- 1Revise the app title to include primary keywords (e.g., "Birthdays – Birthday Reminder & Calendar").
- 2Rewrite the short description to embed high‑traffic terms like "birthday reminders, alerts, and calendar".
- 3Expand the long description with keyword‑rich bullet points covering all 10 target keywords, especially those currently low‑ranked.
- 4Refresh visual assets: add keyword‑focused screenshot captions, a short demo video, and test alternative icon designs.
- 5Encourage satisfied users to leave reviews and respond to feedback to maintain the 4.6 rating while launching a review‑generation campaign.
Category Ranking
Events chart position
StubHub - Live Event Tickets
SeatGeek – Tickets to Events
TickPick - Live Event Tickets
Fever: Events & Tickets
Gametime - Last Minute Tickets
Vivid Seats | Event Tickets
Posh – Create & Find Events
Luma: Events & Invites
Magic: The Gathering Companion
MyGenMobile App
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Birthdays?
Birthdays has a visibility score of 31 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
On how many keywords does Birthdays rank?
Birthdays is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Birthdays?
Based on shared keyword rankings, the most frequent competitors of Birthdays are Birthday Reminder, Birthday Calendar, Birthday Calendar. These apps appear next to Birthdays on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Birthdays in on the Google Play?
Birthdays is listed in the Events category on the Google Play.
How can Birthdays improve its App Store Optimization?
Based on this audit, Birthdays should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Birthdays.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.