Chess960

The app holds position 1 for the exact keyword "chess960" with a traffic potential of 49 and low difficulty (37), demonstrating strong brand recognition. Leverage this by keeping the term in the title and using it in promotional assets.

Charts Score is 0%, meaning the app is not appearing in global or category top‑charts. This limits organic discovery and user acquisition. Immediate focus on install‑rate growth and conversion optimization is needed.

Only 2 of the top 10 analyzed keywords are ranked. High‑traffic terms like "chess game" (traffic 63), "chess variants" (44), and "play chess" (63) are unranked, indicating missed search opportunities.

Competitor "Random Chess • FICGS games" ranks ahead while sharing just one keyword. By targeting the same high‑traffic keywords and improving metadata, Chess960 can overtake this rival.

Quality Score sits at 50%, suggesting issues with app listing elements (screenshots, video, description length, and user sentiment). Enhancing these assets will improve conversion and rating signals.