How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess960 | #1 | — | ||||
| random chess | #3 | |||||
| chess game | Not ranked | — | — | |||
| chess variants | Not ranked | — | — | |||
| chess strategies | Not ranked | — | — | |||
| play chess | Not ranked | — | — | |||
| chess puzzle | Not ranked | — | — | |||
| chess online | Not ranked | — | — | |||
| chess boards | Not ranked | — | — | |||
| chess pieces | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Chess960 ranks #1 for its exact name but struggles to appear in Google Play charts and capture broader chess‑related traffic. The primary priority is expanding keyword coverage and improving quality signals to boost overall visibility.
The app holds position 1 for the exact keyword "chess960" with a traffic potential of 49 and low difficulty (37), demonstrating strong brand recognition. Leverage this by keeping the term in the title and using it in promotional assets.
Charts Score is 0%, meaning the app is not appearing in global or category top‑charts. This limits organic discovery and user acquisition. Immediate focus on install‑rate growth and conversion optimization is needed.
Only 2 of the top 10 analyzed keywords are ranked. High‑traffic terms like "chess game" (traffic 63), "chess variants" (44), and "play chess" (63) are unranked, indicating missed search opportunities.
Competitor "Random Chess • FICGS games" ranks ahead while sharing just one keyword. By targeting the same high‑traffic keywords and improving metadata, Chess960 can overtake this rival.
Quality Score sits at 50%, suggesting issues with app listing elements (screenshots, video, description length, and user sentiment). Enhancing these assets will improve conversion and rating signals.
Actionable recommendations to improve your visibility
23 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 1 keyword(s): random chess.
Score of 68/100 indicates solid app store presence.
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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