This audit was generated on May 1, 2026
The data may no longer be up to date.
This audit was generated on May 1, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess960 | #1 | — |  |     | ||
| random chess | #3 |  |  |   | ||
| chess gameOpportunity | Not ranked | — | — |    | ||
| chess variantsOpportunity | Not ranked | — | — |   | ||
| chess strategiesOpportunity | Not ranked | — | — |      | ||
| play chess | Not ranked | — | — |   | ||
| chess puzzle | Not ranked | — | — |     | ||
| chess online | Not ranked | — | — |   | ||
| chess boardsOpportunity | Not ranked | — | — | | ||
| chess piecesOpportunity | Not ranked | — | — |     |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Chess960 ranks #1 for its exact name but struggles to appear in Google Play charts and capture broader chess‑related traffic. The primary priority is expanding keyword coverage and improving quality signals to boost overall visibility.
The app holds position 1 for the exact keyword "chess960" with a traffic potential of 49 and low difficulty (37), demonstrating strong brand recognition. Leverage this by keeping the term in the title and using it in promotional assets.
Charts Score is 0%, meaning the app is not appearing in global or category top‑charts. This limits organic discovery and user acquisition. Immediate focus on install‑rate growth and conversion optimization is needed.
Only 2 of the top 10 analyzed keywords are ranked. High‑traffic terms like "chess game" (traffic 63), "chess variants" (44), and "play chess" (63) are unranked, indicating missed search opportunities.
Competitor "Random Chess • FICGS games" ranks ahead while sharing just one keyword. By targeting the same high‑traffic keywords and improving metadata, Chess960 can overtake this rival.
Quality Score sits at 50%, suggesting issues with app listing elements (screenshots, video, description length, and user sentiment). Enhancing these assets will improve conversion and rating signals.
Actionable recommendations to improve your visibility
23 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 1 keyword(s): random chess.
Score of 68/100 indicates solid app store presence.
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Chess960 has a visibility score of 68 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
Chess960 is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Chess960 are Chess, Random Chess • FICGS games, Chess variants - Chess Remix. These apps appear next to Chess960 on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Chess960 is listed in the Game Board category on the Google Play.
Based on this audit, Chess960 should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess960.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US