How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess remix | #1 | — | ||||
| alternative chess | #1 | — | ||||
| chess variants | #2 | |||||
| custom chess | #3 | |||||
| chess simulator | #38 | |||||
| chess online | #53 | |||||
| chess strategy | #55 | |||||
| chess games | #79 | |||||
| checkers game | Not ranked | — | — | |||
| board games | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Chess Remix dominates its core niche keywords but suffers from zero chart visibility and a modest quality score, limiting broader discovery. Immediate focus should be on boosting overall rankings and app quality to unlock higher traffic potential.
The app ranks #1 for "chess remix" (traffic 51) and #2 for "chess variants" (traffic 44), and also holds top positions for "custom chess" and "alternative chess". Leverage this by reinforcing these terms in the title and short description to protect rank.
Visibility score shows 0% for global and category charts, meaning the app isn’t appearing in top‑200 listings despite strong niche rankings. This drastically reduces organic installs from casual browsers.
A 50% quality rating indicates issues with assets, reviews, or store listing completeness. The current 4.0 rating with 776 reviews suggests room for improvement in user sentiment and conversion assets.
High‑traffic keywords like "chess games" (traffic 86, rank 79) and "chess online" (traffic 60, rank 53) are underperforming. Optimizing the description and adding these terms to the keyword list can push them into the top 30.
Competitors with higher chart positions feature modern screenshots, an engaging promo video, and localized graphics. Refreshing visuals and adding a short gameplay video can improve conversion and the quality score.
A 4.0 rating limits click‑through rates. Implement an in‑app prompt targeting satisfied users (after a win or milestone) to solicit 5‑star reviews, aiming to raise the average rating above 4.3.
Actionable recommendations to improve your visibility
Your description is 1630 characters, providing good keyword density and information for users.
18 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 2 keyword(s): custom chess, alternative chess.
Score of 78/100 indicates solid app store presence.
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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