This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess remix | #1 | — |  |     | ||
| alternative chess | #1 | — | |    | ||
| chess variants | #2 | |  |  | ||
| custom chess | #3 |  | | | ||
| chess simulator | #38 |  |  |     | ||
| chess online | #53 |  |  |    | ||
| chess strategyOpportunity | #55 |  |  |     | ||
| chess gamesOpportunity | #79 |  |  |   | ||
| checkers gameOpportunity | Not ranked | — | — |     | ||
| board gamesOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Omnichess - Chess Variants!
Game Board
Checkers Online
Game Board
Custom Chess
Game Board
Chess Stars Multiplayer Online
Game Board
Chess: Play, Analyze & Learn
Game Board
Chess - Play and Learn Online
Game Board
Chess Variants Battle Missions
Game Strategy
Blindfold Chess Trainer
Game Board
Chess Ultimate
Game Strategy
Chess Heroes 3D — Learn Chess
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Chess Remix dominates its core niche keywords but suffers from zero chart visibility and a modest quality score, limiting broader discovery. Immediate focus should be on boosting overall rankings and app quality to unlock higher traffic potential.
The app ranks #1 for "chess remix" (traffic 51) and #2 for "chess variants" (traffic 44), and also holds top positions for "custom chess" and "alternative chess". Leverage this by reinforcing these terms in the title and short description to protect rank.
Visibility score shows 0% for global and category charts, meaning the app isn’t appearing in top‑200 listings despite strong niche rankings. This drastically reduces organic installs from casual browsers.
A 50% quality rating indicates issues with assets, reviews, or store listing completeness. The current 4.0 rating with 776 reviews suggests room for improvement in user sentiment and conversion assets.
High‑traffic keywords like "chess games" (traffic 86, rank 79) and "chess online" (traffic 60, rank 53) are underperforming. Optimizing the description and adding these terms to the keyword list can push them into the top 30.
Competitors with higher chart positions feature modern screenshots, an engaging promo video, and localized graphics. Refreshing visuals and adding a short gameplay video can improve conversion and the quality score.
A 4.0 rating limits click‑through rates. Implement an in‑app prompt targeting satisfied users (after a win or milestone) to solicit 5‑star reviews, aiming to raise the average rating above 4.3.
- 1Add "chess games" and "chess online" to the description and short description, placing them within the first 150 characters.
- 2Create and upload a 15‑second promo video plus updated high‑resolution screenshots showcasing variant boards.
- 3Launch a targeted 5‑star review campaign using an in‑app prompt after successful game sessions.
- 4Monitor and optimize for secondary keywords weekly, aiming to move "chess games" into the top 30 within 4 weeks.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1630 characters, providing good keyword density and information for users.
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): custom chess, alternative chess.
Good visibility score
Score of 78/100 indicates solid app store presence.
Infrequent updates
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess variants - Chess Remix?
Chess variants - Chess Remix has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Chess variants - Chess Remix rank?
Chess variants - Chess Remix is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess variants - Chess Remix?
Based on shared keyword rankings, the most frequent competitors of Chess variants - Chess Remix are Chess - Play and Learn Online, Omnichess - Chess Variants!, Chess Variants Battle Missions. These apps appear next to Chess variants - Chess Remix on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess variants - Chess Remix in on the Google Play?
Chess variants - Chess Remix is listed in the Game Board category on the Google Play.
How can Chess variants - Chess Remix improve its App Store Optimization?
Based on this audit, Chess variants - Chess Remix should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess variants - Chess Remix.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.