This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess ultimate | #1 | — |  |     | ||
| classic chess | #21 |  |  |      | ||
| chess online | #32 |  |  |    | ||
| chess strategy | #35 |  |  |     | ||
| play chess | #40 |  |  |  | ||
| chess gameOpportunity | #57 |  |  |   | ||
| strategy boardOpportunity | Not ranked | — | — |      | ||
| chess tactics | Not ranked | — | — |     | ||
| board gamesOpportunity | Not ranked | — | — |    | ||
| chess puzzle | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess 3D - Offline Board Game
Game Board
Chessify: Scan & Analyze chess
Game Board
Learn Chess: How to play chess
Game Board
Chess
Game Board
Chess - Strategy game
Game Board
Chess - Play and Learn Online
Game Board
The Queen's Gambit Chess
Game Board
World Chess－Play and Learn
Game Board
ChessBase Mobile Chess
Game Board
Classic Chess Master
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Strategy chart position
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Kingshot
Tiles Survive!
Total Battle: War Strategy
Whiteout Survival
Doomsday × Ghost in the Shell
Lords Mobile: Kingdom Wars
Evony: The King's Return
Puzzles & Chaos: Frozen Castle
Plants vs. Zombies™
Dark War Survival
Clash Royale
Lands of Jail
Archer Assassin Shooting Game
Mafia City
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Chess Ultimate has a strong brand presence (rank 1 for its exact name) and excellent quality score, but its overall visibility is low due to poor keyword coverage and no chart presence. Immediate focus should be on expanding and optimizing keyword metadata to capture high‑traffic terms.
The exact‑match keyword "chess ultimate" ranks #1 with a traffic potential of 54 and moderate difficulty (47), securing top‑of‑search visibility for the brand name.
Only 6 of the 10 analyzed keywords rank, and core terms like "chess game", "chess tactics", and "chess puzzle" are not ranked despite high traffic scores (63, 39, 48) and moderate‑high difficulty, limiting discoverability.
The app is not listed in any Global or Category charts, indicating insufficient install volume or relevance signals; this further suppresses organic reach.
Integrate high‑traffic, moderate‑difficulty keywords such as "chess game" (traffic 63, diff 51), "classic chess" (rank 21, traffic 49), and "chess strategy" (rank 35, traffic 48) into the title, short description, and full description to boost relevance.
The description currently emphasizes a "quirky characters" mode but lacks keyword alignment; rewrite the first 500 characters to highlight unique features while embedding terms like "chess tactics", "chess puzzle", and "board games" to improve conversion and relevance.
Competitors such as Chess 3D and Chessify rank ahead on shared keywords. Conduct a gap analysis to adopt missing keyword phrases (e.g., "chess online", "play chess") and add related in‑app content (online matches, puzzles) to compete directly.
- 1Revise the app title to include a high‑traffic keyword, e.g., "Chess Ultimate – Play Chess Game Online".
- 2Rewrite the short and full descriptions to naturally embed top‑traffic keywords (chess game, chess online, classic chess, chess tactics, board games) and expand the description to >3,500 characters.
- 3Add a clear short description/subtitle focusing on "chess tactics, puzzles & strategy" to capture additional keyword weight.
- 4Create in‑app features or content (daily puzzles, tactics trainer) that align with unranked keywords like "chess puzzle" and "chess tactics" and promote them in the description.
- 5Launch an ASO A/B test for title/description variations, monitor keyword ranking changes weekly, and push a performance‑focused update within 30 days.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 297 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Ultimate?
Chess Ultimate has a visibility score of 36 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Chess Ultimate rank?
Chess Ultimate is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Ultimate?
Based on shared keyword rankings, the most frequent competitors of Chess Ultimate are Chess - Play and Learn Online, Chess 3D - Offline Board Game, The Queen's Gambit Chess. These apps appear next to Chess Ultimate on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Ultimate in on the Google Play?
Chess Ultimate is listed in the Game Strategy category on the Google Play.
How can Chess Ultimate improve its App Store Optimization?
Based on this audit, Chess Ultimate should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Ultimate.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.