How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess ultimate | #1 | — | ||||
| classic chess | #21 | |||||
| chess online | #32 | |||||
| chess strategy | #35 | |||||
| play chess | #40 | |||||
| chess game | #57 | |||||
| strategy board | Not ranked | — | — | |||
| chess tactics | Not ranked | — | — | |||
| board games | Not ranked | — | — | |||
| chess puzzle | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Chess Ultimate has a strong brand presence (rank 1 for its exact name) and excellent quality score, but its overall visibility is low due to poor keyword coverage and no chart presence. Immediate focus should be on expanding and optimizing keyword metadata to capture high‑traffic terms.
The exact‑match keyword "chess ultimate" ranks #1 with a traffic potential of 54 and moderate difficulty (47), securing top‑of‑search visibility for the brand name.
Only 6 of the 10 analyzed keywords rank, and core terms like "chess game", "chess tactics", and "chess puzzle" are not ranked despite high traffic scores (63, 39, 48) and moderate‑high difficulty, limiting discoverability.
The app is not listed in any Global or Category charts, indicating insufficient install volume or relevance signals; this further suppresses organic reach.
Integrate high‑traffic, moderate‑difficulty keywords such as "chess game" (traffic 63, diff 51), "classic chess" (rank 21, traffic 49), and "chess strategy" (rank 35, traffic 48) into the title, short description, and full description to boost relevance.
The description currently emphasizes a "quirky characters" mode but lacks keyword alignment; rewrite the first 500 characters to highlight unique features while embedding terms like "chess tactics", "chess puzzle", and "board games" to improve conversion and relevance.
Competitors such as Chess 3D and Chessify rank ahead on shared keywords. Conduct a gap analysis to adopt missing keyword phrases (e.g., "chess online", "play chess") and add related in‑app content (online matches, puzzles) to compete directly.
Actionable recommendations to improve your visibility
18 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Your app description is only 297 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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