This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| classic chess | #20 |  |  |      | ||
| chess | #46 |  |  |     | ||
| play chess | #95 |  | |   | ||
| online chess | #98 |  |  |   | ||
| chess boardOpportunity | #99 |  |  |  | ||
| chess gameOpportunity | Not ranked | — | — | | ||
| chess strategyOpportunity | Not ranked | — | — |     | ||
| chess tactics | Not ranked | — | — |     | ||
| chess puzzles | Not ranked | — | — |   | ||
| chess against aiOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess Training: Proven Drills
Game Board
Local Chess
Game Board
Chess 3D
Game Board
Chess
Game Board
Auto Chess
Game Strategy
Chess: Play, Analyze & Learn
Game Board
Chess Classic
Game Board
Chess & Checkers
Game Board
Chess Ultimate
Game Strategy
Chess Online - Play Chess Live
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app suffers from extremely low visibility (13/100) due to poor keyword rankings and no chart presence, despite a respectable quality score (63%) and a solid 4‑star rating. Immediate focus should be on keyword optimization and metadata overhaul to climb rankings.
The Quality Score is 63% and the app holds a 4.0 rating from 620 reviews, indicating good user satisfaction and a solid foundation for ASO improvements.
Only 5 of the 10 target keywords are ranked, with the primary term "chess" at position 46 (difficulty 96) and "online chess" at 98 (difficulty 67), showing the app is far from competitive for high‑traffic terms.
Charts Score is 0% – the app is not appearing in global or category rankings, which severely limits organic discoverability in the Board Games category.
Incorporate high‑traffic keywords (e.g., "Chess", "play chess", "online chess") into the app title and 80‑character short description to boost relevance and improve ranking potential.
The current description is only 500 characters and omits many valuable terms such as "chess puzzles", "chess tactics", "chess strategy", and "classic chess". Adding these LSI keywords and extending the copy to ~2,000 characters will increase keyword density and relevance.
Competitors rank for keywords like "chess puzzles" and "chess tactics" that this app does not rank for. Target these specific gaps with dedicated in‑app features (e.g., puzzle mode) and highlight them in metadata to capture their traffic.
- 1Rename the app to include primary keyword, e.g., "Chess – Play & Learn Online".
- 2Rewrite short description (≤80 chars) to feature top keywords: "Play chess online, solve puzzles, master tactics".
- 3Expand the long description to 1,800‑2,000 characters, embedding LSI keywords: "chess puzzles", "chess strategy", "online chess", "classic chess".
- 4Add a dedicated "Puzzle" mode and promote it in the description and screenshots to target "chess puzzles" keyword.
- 5Implement an in‑app prompt encouraging satisfied users to leave 5‑star reviews, aiming to increase the rating and review count.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess?
Chess has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Chess rank?
Chess is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess?
Based on shared keyword rankings, the most frequent competitors of Chess are Chess Training: Proven Drills, Chess: Play, Analyze & Learn, Local Chess. These apps appear next to Chess on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess in on the Google Play?
Chess is listed in the Game Board category on the Google Play.
How can Chess improve its App Store Optimization?
Based on this audit, Chess should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.