How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess drills | #1 | — | ||||
| chess training plan | #1 | — | ||||
| chess improvement | #10 | |||||
| chess training | #11 | |||||
| chess practice | #15 | |||||
| improve chess | #17 | |||||
| chess tactics | #44 | |||||
| chess rating | #45 | |||||
| chess strategy | #49 | |||||
| chess puzzles | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app ranks well for two primary keywords but lacks chart presence, has a modest quality score, and is missing visibility for several high‑traffic terms. Immediate focus should be on boosting rankings for untapped keywords, improving reviews, and enhancing visual assets to drive installs.
Two primary keywords—'chess drills' and 'chess training plan'—rank #1 with traffic scores of 47 and 46 respectively, contributing to an 83% keyword score. Leverage these positions in the title/subtitle to reinforce relevance.
Charts score is 0%, indicating the app is not appearing in any top‑charts globally or in the Board Games category, which hampers organic discoverability. This is likely due to low install velocity and limited user engagement.
Overall rating is 3.6★ from only 21 reviews, pulling the quality score down to 75%. A sparse review base reduces trust and conversion rates.
Keywords like 'chess puzzles', 'chess tactics' and 'chess strategy' have traffic scores above 40 but are unranked or rank >40. Incorporating them naturally into the description and short description can improve relevance and rankings.
Competitors with higher rankings use video previews and localized screenshots. Adding a short demo video and A/B testing new screenshots can boost conversion, helping lift the chart score.
Actionable recommendations to improve your visibility
Your description is 3947 characters, providing good keyword density and information for users.
40 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 3 keyword(s): chess drills, chess improvement, chess training plan.
Score of 66/100 indicates solid app store presence.
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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