How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess it | #2 | |||||
| chess puzzles | #13 | |||||
| chess strategies | #33 | |||||
| chess tactics | #35 | |||||
| daily chess | #40 | |||||
| chess solver | #43 | |||||
| chess practice | #77 | |||||
| chess training | #86 | |||||
| chess engine | Not ranked | — | — | |||
| chess games | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a modest visibility score of 37/100, with strong brand keyword ranking but poor chart presence and many high‑traffic keywords unranked. Immediate focus should be on expanding keyword coverage and improving store listing quality to boost rankings.
The keyword "chess it" ranks #2 with a traffic score of 60 and moderate difficulty (48), indicating strong brand recognition. Leverage this by keeping the brand name prominent in the title and short description.
Charts Score is 0%, meaning the app does not appear in any top‑charts for its category or globally. This limits organic discovery and signals low download velocity. Prioritize actions that drive downloads and improve install‑to‑rank ratios.
"chess games" (traffic 86, difficulty 45) and "chess engine" (traffic 38, difficulty 55) are not ranked at all. Capturing these keywords could add >120 traffic points. Incorporate them into the title, short description, and in‑app content.
"chess puzzles" ranks #13 with a high difficulty of 75, showing strong competition. Improve relevance by adding synonyms ("puzzle", "tactics", "training") throughout the description and metadata to lower the effective difficulty.
Quality Score sits at 50%. Refresh screenshots, add a 30‑second gameplay video, and highlight the "six new daily puzzles" feature to boost conversion. A higher CR will positively affect rankings.
Competitors such as "Chess - Puzzles Offline" rank ahead while sharing only one keyword. Differentiate by emphasizing offline mode, daily puzzle count, and beginner tutorials in the description to capture users seeking those features.
Actionable recommendations to improve your visibility
Your description is 1932 characters, providing good keyword density and information for users.
10 screenshots give users a comprehensive view of your app.
Last updated 10 months ago. Regular updates signal active development and improve rankings.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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