This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess it | #2 |  |  |    | ||
| chess puzzles | #13 |  |  |      | ||
| chess strategies | #33 |  | |    | ||
| chess tactics | #35 |  |  |   | ||
| daily chess | #40 |  |  |    | ||
| chess solver | #43 |  |  |      | ||
| chess practiceOpportunity | #77 |  |  |    | ||
| chess trainingOpportunity | #86 |  |  |   | ||
| chess engineOpportunity | Not ranked | — | — |    | ||
| chess gamesOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess - Play and Learn Online
Game Board
Chess - Puzzles Offline
Game Board
Chess Universe: Play Online
Game Board
Chess Puzzles Multiplayer Game
Game Puzzle
Chess Tactics Art (1400-1600)
Game Board
Chess - Offline Board Game
Game Board
Fun Chess Puzzles Pro
Game Board
Chess Time Live - Online Chess
Game Board
Chess Puzzles
Game Board
Chess Puzzles and Tactics
Game Puzzle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Puzzle chart position
Arrows – Puzzle Escape
Royal Kingdom
Block Blast!
Arrows GO!
Arrow Out
Arrow Cube Escape
Tile Explorer - Triple Match
Pocket Sort: Coin Merge Puzzle
Magic Sort!
Marble Sort! - Color Puzzle
Pixel Flow!
Arrow Puzzle: Tap Puzzle Games
Yarn Loop
Bus Rush Fever!
Gossip Harbor: Merge & Story
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a modest visibility score of 37/100, with strong brand keyword ranking but poor chart presence and many high‑traffic keywords unranked. Immediate focus should be on expanding keyword coverage and improving store listing quality to boost rankings.
The keyword "chess it" ranks #2 with a traffic score of 60 and moderate difficulty (48), indicating strong brand recognition. Leverage this by keeping the brand name prominent in the title and short description.
Charts Score is 0%, meaning the app does not appear in any top‑charts for its category or globally. This limits organic discovery and signals low download velocity. Prioritize actions that drive downloads and improve install‑to‑rank ratios.
"chess games" (traffic 86, difficulty 45) and "chess engine" (traffic 38, difficulty 55) are not ranked at all. Capturing these keywords could add >120 traffic points. Incorporate them into the title, short description, and in‑app content.
"chess puzzles" ranks #13 with a high difficulty of 75, showing strong competition. Improve relevance by adding synonyms ("puzzle", "tactics", "training") throughout the description and metadata to lower the effective difficulty.
Quality Score sits at 50%. Refresh screenshots, add a 30‑second gameplay video, and highlight the "six new daily puzzles" feature to boost conversion. A higher CR will positively affect rankings.
Competitors such as "Chess - Puzzles Offline" rank ahead while sharing only one keyword. Differentiate by emphasizing offline mode, daily puzzle count, and beginner tutorials in the description to capture users seeking those features.
- 1Add top‑traffic unranked keywords (e.g., "chess games", "chess engine") to title and short description.
- 2Rewrite the full description to include synonyms for "chess puzzles" and "chess tactics" and expand feature bullet points.
- 3Create new high‑quality screenshots and a gameplay video that showcase daily puzzles and offline play.
- 4Run an A/B test on the title/short description to compare current branding vs. keyword‑rich variants.
- 5Implement an in‑app prompt to encourage 5‑star reviews after users complete a set of puzzles.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1932 characters, providing good keyword density and information for users.
Strong visual presence
10 screenshots give users a comprehensive view of your app.
Infrequent updates
Last updated 10 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess it: Chess Puzzles?
Chess it: Chess Puzzles has a visibility score of 37 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Chess it: Chess Puzzles rank?
Chess it: Chess Puzzles is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess it: Chess Puzzles?
Based on shared keyword rankings, the most frequent competitors of Chess it: Chess Puzzles are Chess - Play and Learn Online, Chess - Offline Board Game, Chess - Puzzles Offline. These apps appear next to Chess it: Chess Puzzles on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess it: Chess Puzzles in on the Google Play?
Chess it: Chess Puzzles is listed in the Game Puzzle category on the Google Play.
How can Chess it: Chess Puzzles improve its App Store Optimization?
Based on this audit, Chess it: Chess Puzzles should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess it: Chess Puzzles.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.