How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess king | #13 | |||||
| chess tactics | #27 | |||||
| tactics trainer | #31 | |||||
| chess strategy | #50 | |||||
| chess exercises | #66 | |||||
| chess puzzles | #95 | |||||
| learn chess | Not ranked | — | — | |||
| chess courses | Not ranked | — | — | |||
| chess training | Not ranked | — | — | |||
| chess lessons | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app enjoys strong user sentiment (4.8 rating, 75% quality) but suffers from poor discoverability, ranking only 6 of 10 target keywords and lacking any chart presence. Immediate focus should be on keyword optimization and metadata enhancements to lift rankings and drive installs.
A 4.8/5 rating across 1,833 reviews gives the app strong credibility, contributing to its 75% quality score. Leverage this in promotional graphics and testimonials to improve conversion rates.
Only 6 of the 10 analyzed keywords rank, with core terms like "learn chess" (traffic 52) and "chess lessons" (traffic 55) not ranked at all, while "chess tactics" sits at rank 27 (difficulty 69). This limits organic reach.
Charts score is 0% – the app is not appearing in global or category top charts, which drastically reduces exposure. Rankings are directly tied to install velocity, which is currently insufficient.
The brand keyword "chess king" ranks at 13 with moderate traffic (35) and difficulty (52). Adding it to the app title or subtitle can boost relevance for brand‑search traffic.
Competitors ahead (e.g., Chess Combinations Vol. 2) rank for only one shared keyword, indicating room to outrank them by targeting the unranked high‑traffic terms "learn chess", "chess training", and "chess lessons".
Actionable recommendations to improve your visibility
Your description is 3802 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your 4.8 star rating builds user trust and improves conversion rates.
No significant issues found
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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