This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| noctie | #1 | — |  |     | ||
| chess tutor | #6 | |  |    | ||
| chess trainer | #11 |  |  |  | ||
| chess lessons | #16 |  | |  | ||
| learn chess | #24 |  |  | | ||
| chess tactics | #28 |  | |      | ||
| chess games | #45 | |  |    | ||
| chess openings | #72 |  |  |    | ||
| chess puzzles | Not ranked | — | — |   | ||
| play chess | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess Universe: Play Online
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Chess Puzzles: Tactics & Mates
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Chess Training: Proven Drills
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Chessity: Fun Chess Learning
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Chess Openings Promaster
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Chess Heroes 3D — Learn Chess
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Chess Middlegame II
Game Board
Chess - Play and Learn Online
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Strategy chart position
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Lords Mobile: Kingdom Wars
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Puzzles & Chaos: Frozen Castle
Plants vs. Zombies™
Dark War Survival
Clash Royale
Lands of Jail
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Mafia City
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Noctie Chess has solid keyword coverage (84%) and a strong quality score (88%), but lacks chart visibility and rankings for several high‑traffic terms, limiting its overall visibility.
The app ranks for 8 out of 10 analyzed keywords, with a Keywords Score of 84%. This broad coverage provides a solid foundation for visibility across multiple search queries.
A Quality Score of 88% indicates good performance, stability, and user experience, which helps retain users and supports better rankings once other factors improve.
Charts Score is 0% and the app is not ranked in its "Game Strategy" category, meaning no organic installs from top‑charts and lower algorithmic favorability.
Key terms like "play chess" (traffic 63) and "chess puzzles" (traffic 47) are not ranked, despite moderate difficulty (64–75). Capturing these would add significant search volume.
Main competitors share only 1–2 keywords with Noctie Chess. Targeting additional high‑traffic keywords (e.g., "chess games" traffic 86) can carve out market share where rivals are weak.
The title and short description currently lack top‑ranking terms like "Chess Trainer" or "Chess Puzzles". Adding these can improve relevance and lift rankings for those queries.
- 1Update app title to include "Chess Trainer" and add "Play Chess" in the short description.
- 2Rewrite the long description to naturally embed missing high‑traffic keywords (e.g., "chess puzzles", "play chess", "chess games") with bullet‑point benefits.
- 3Create new localized screenshots and a short video showcasing puzzle mode and AI opponent to boost conversion rates.
- 4Implement an in‑app review prompt after a user completes a level to increase review count and maintain a 4.4‑star rating.
- 5Launch an A/B test on the revised store listing and monitor keyword rank changes weekly; adjust assets based on performance data.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1715 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): chess tutor.
Good visibility score
Score of 67/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Noctie Chess?
Noctie Chess has a visibility score of 67 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Noctie Chess rank?
Noctie Chess is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Noctie Chess?
Based on shared keyword rankings, the most frequent competitors of Noctie Chess are Chessity: Fun Chess Learning, Chess Openings Promaster, Chess Universe: Play Online. These apps appear next to Noctie Chess on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Noctie Chess in on the Google Play?
Noctie Chess is listed in the Game Strategy category on the Google Play.
How can Noctie Chess improve its App Store Optimization?
Based on this audit, Noctie Chess should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Noctie Chess.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.