How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess middlegame | #2 | |||||
| chess king | #59 | |||||
| chess strategy | Not ranked | — | — | |||
| chess tactics | Not ranked | — | — | |||
| chess openings | Not ranked | — | — | |||
| sicilian defense | Not ranked | — | — | |||
| ruy lopez | Not ranked | — | — | |||
| chess training | Not ranked | — | — | |||
| chess lessons | Not ranked | — | — | |||
| chess improvement | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Chess Middlegame II has strong quality and ratings but suffers from low overall visibility, ranking for only 2 of 10 target keywords and missing chart placement. Immediate focus should be expanding keyword coverage and boosting store presence.
The app scores 75% on quality and holds a 4.8‑star rating from 284 reviews, indicating strong user satisfaction and a solid foundation for ASO improvements.
Only 2 of 10 analyzed keywords rank ("chess middlegame" #2, "chess king" #59). High‑traffic keywords like "chess tactics" (traffic 39) and "chess strategy" (traffic 48) are not ranked, limiting discoverability.
Charts score is 0% with the app not appearing in global or category rankings, meaning organic install volume is low despite good quality.
Incorporating top‑traffic terms (e.g., "chess tactics", "chess strategy", "sicilian defense") into the title and subtitle can capture additional search volume and improve the Keywords Score.
The first 500 characters lack many high‑traffic keywords. Rewriting the description to embed missing terms ("chess openings", "ruy lopez", "chess training") early and using bullet points will boost relevance without sacrificing readability.
Adding keyword‑focused screenshots and a short video (with overlay text like "Tactics" and "Strategy") can improve conversion rates and aid chart performance, especially against competitors like "King Chess : Online & Puzzles".
Actionable recommendations to improve your visibility
Your description is 3732 characters, providing good keyword density and information for users.
Your 4.8 star rating builds user trust and improves conversion rates.
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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