This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess middlegame | #2 |  |  |    | ||
| chess king | #59 |  | |      | ||
| chess strategyOpportunity | Not ranked | — | — |     | ||
| chess tactics | Not ranked | — | — |     | ||
| chess openings | Not ranked | — | — |      | ||
| sicilian defenseOpportunity | Not ranked | — | — |      | ||
| ruy lopezOpportunity | Not ranked | — | — |     | ||
| chess trainingOpportunity | Not ranked | — | — |   | ||
| chess lessonsOpportunity | Not ranked | — | — |  | ||
| chess improvementOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
King Chess : Online & Puzzles
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Chess Middlegame II has strong quality and ratings but suffers from low overall visibility, ranking for only 2 of 10 target keywords and missing chart placement. Immediate focus should be expanding keyword coverage and boosting store presence.
The app scores 75% on quality and holds a 4.8‑star rating from 284 reviews, indicating strong user satisfaction and a solid foundation for ASO improvements.
Only 2 of 10 analyzed keywords rank ("chess middlegame" #2, "chess king" #59). High‑traffic keywords like "chess tactics" (traffic 39) and "chess strategy" (traffic 48) are not ranked, limiting discoverability.
Charts score is 0% with the app not appearing in global or category rankings, meaning organic install volume is low despite good quality.
Incorporating top‑traffic terms (e.g., "chess tactics", "chess strategy", "sicilian defense") into the title and subtitle can capture additional search volume and improve the Keywords Score.
The first 500 characters lack many high‑traffic keywords. Rewriting the description to embed missing terms ("chess openings", "ruy lopez", "chess training") early and using bullet points will boost relevance without sacrificing readability.
Adding keyword‑focused screenshots and a short video (with overlay text like "Tactics" and "Strategy") can improve conversion rates and aid chart performance, especially against competitors like "King Chess : Online & Puzzles".
- 1Rename the app to include high‑traffic keywords, e.g., "Chess Middlegame II – Tactics, Strategy & Openings".
- 2Add a subtitle featuring top keywords: "Chess Tactics • Chess Strategy • Sicilian Defense • Ruy Lopez".
- 3Rewrite the short description and first 500 characters of the full description to naturally incorporate missing high‑traffic keywords, using bullet points for clarity.
- 4Create 5 new screenshots and a 15‑second video with overlay text highlighting "Tactics", "Strategy", "Openings", and "Training".
- 5Implement localized keyword sets for English, Spanish, and Russian markets and monitor ranking changes weekly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3732 characters, providing good keyword density and information for users.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Few screenshots
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Middlegame II?
Chess Middlegame II has a visibility score of 49 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Chess Middlegame II rank?
Chess Middlegame II is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Middlegame II?
Based on shared keyword rankings, the most frequent competitors of Chess Middlegame II are Chess Middlegame I, King Chess : Online & Puzzles, Chess Middlegame IV. These apps appear next to Chess Middlegame II on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Middlegame II in on the Google Play?
Chess Middlegame II is listed in the Game Board category on the Google Play.
How can Chess Middlegame II improve its App Store Optimization?
Based on this audit, Chess Middlegame II should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Middlegame II.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.