This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess middlegame | #1 | — |  |     | ||
| chess king | #60 |  |  |      | ||
| chess strategyOpportunity | Not ranked | — | — |     | ||
| chess tactics | Not ranked | — | — |     | ||
| chess openings | Not ranked | — | — |      | ||
| chess lessonsOpportunity | Not ranked | — | — |    | ||
| chess trainingOpportunity | Not ranked | — | — | | ||
| chess coursesOpportunity | Not ranked | — | — |   | ||
| chess improvementOpportunity | Not ranked | — | — | | ||
| chess practiceOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
King Chess : Online & Puzzles
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Vita Mahjong
Mahjong Blast
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Bingo Dice
Chess - Play and Learn Online
Farkle Dice Roll
Click Wood
Color Oasis - Color by Number
MONOPOLY: Bingo!
Chess - Offline Board Game
Yatzy - Fun Classic Dice Game
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Chess Middlegame I has a solid quality score (75%) and a top‑ranked primary keyword, but its overall visibility is low due to poor rankings for high‑traffic secondary keywords and zero chart presence.
The app ranks #1 for "chess middlegame" with 32 traffic points, driving strong organic discovery for its core niche. Maintain this position by keeping the keyword in the title and first 2‑3 lines of the description.
A 4.7‑star rating from 836 reviews and a 75% quality score indicate excellent user satisfaction, which can be leveraged in conversion assets and review prompts.
Charts Score is 0%, meaning the app isn’t appearing in top‑10 charts for any category or region. This limits exposure to casual browsers who rely on chart rankings.
Keywords like "chess strategy" (traffic 48), "chess tactics" (39) and "chess openings" (34) are not ranked despite moderate difficulty, representing missed organic potential.
Incorporate the top unranked keywords into the app title, subtitle, and the first 250 characters of the description. Aim for a title under 30 characters, e.g., "Chess Middlegame I – Strategy & Tactics".
- 1Revise title to include a secondary keyword (e.g., "Strategy" or "Tactics") and keep it ≤30 characters.
- 2Add a subtitle/short description that lists 2–3 high‑traffic keywords such as "chess strategy, chess tactics, chess openings".
- 3Rewrite the first 250 characters of the long description to naturally embed the top 5 unranked keywords and highlight GM Alexander Kalinin’s expertise.
- 4Create a short video preview and updated screenshots that showcase middlegame lessons, then run an A/B test to improve install conversion.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3927 characters, providing good keyword density and information for users.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Few screenshots
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Middlegame I?
Chess Middlegame I has a visibility score of 51 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Chess Middlegame I rank?
Chess Middlegame I is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Middlegame I?
Based on shared keyword rankings, the most frequent competitors of Chess Middlegame I are King Chess : Online & Puzzles, Chess Tactics in Sicilian 2, Chess Middlegame II. These apps appear next to Chess Middlegame I on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Middlegame I in on the Google Play?
Chess Middlegame I is listed in the Game Board category on the Google Play.
How can Chess Middlegame I improve its App Store Optimization?
Based on this audit, Chess Middlegame I should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Middlegame I.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.