This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| brilliant chess | #1 | — |  |     | ||
| chess puzzle solver | #5 |  |  |   | ||
| chess puzzles | #6 |  |  |   | ||
| chess tactics | #10 |  |  |   | ||
| chess practice | #17 |  |  |    | ||
| chess strategy | #24 |  |  |   | ||
| chess rating system | #28 |  | |     | ||
| chess training | #30 |  | |   | ||
| tactical chess | #39 |  |  |   | ||
| chess games offline | #43 |  |  |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
OffChess - Chess Puzzles
Game Board
PatternForge: Chess Tactics
Game Board
Chess Opening Blunders
Game Board
Chess Variants Battle Missions
Game Strategy
Chess Training: Proven Drills
Game Board
Chess Tactic Puzzles
Game Board
Chess Blitz - Chess Puzzles
Game Board
Chess Tactics Art (1600-1800)
Game Board
Chess Tactic Puzzles
Game Board
Auto Chess
Game Strategy
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Brilliant Chess ranks well for its core keywords but lacks chart presence and category ranking, limiting its overall visibility. The primary priority is to boost install numbers to break into the charts while strengthening keyword coverage.
The app holds rank 1 for "brilliant chess", rank 6 for "chess puzzles" and rank 5 for "chess puzzle solver", covering 78% of the analyzed keywords. Maintain these positions with regular content updates and positive review incentives.
Charts Score is 0%, meaning the app is not appearing in global or category leaderboards. This dramatically reduces organic discoverability. Immediate install campaigns and rating boosts are needed to generate chart traction.
The app is not ranked within the "Game Board" category, which further hampers discoverability for category‑based searches. Optimizing the short description and adding category‑relevant keywords can help secure a category spot.
Keywords like "chess tactics" (rank 10, difficulty 69) and "tactical chess" (rank 39, difficulty 39) have high traffic but are not in the top 5. Enrich the description and UI copy with these terms and run A/B tests to push them higher.
Competitors such as OffChess and PatternForge rank ahead on shared keywords. They likely emphasize features like video tutorials or daily challenges. Adding a brief video tutorial or daily puzzle streak feature can differentiate Brilliant Chess and capture their audience.
- 1Add high‑traffic keywords (e.g., "chess tactics", "tactical chess") to the short and full description, ensuring natural flow.
- 2Create a compelling 30‑second video preview and update screenshots to highlight offline mode and rating system.
- 3Launch a targeted install campaign (e.g., Google UAC) aimed at users searching for "chess puzzles" to push the app onto the charts.
- 4Implement an in‑app prompt for 5‑star reviews after 5 puzzle completions to raise the rating and review count.
- 5Introduce a daily puzzle streak badge to match competitor features and improve user retention.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3127 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): chess tactics, chess puzzle solver.
Good visibility score
Score of 63/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Brilliant Chess: Chess Puzzles?
Brilliant Chess: Chess Puzzles has a visibility score of 63 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Brilliant Chess: Chess Puzzles rank?
Brilliant Chess: Chess Puzzles is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Brilliant Chess: Chess Puzzles?
Based on shared keyword rankings, the most frequent competitors of Brilliant Chess: Chess Puzzles are Chess Tactic Puzzles, OffChess - Chess Puzzles, Chess Blitz - Chess Puzzles. These apps appear next to Brilliant Chess: Chess Puzzles on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Brilliant Chess: Chess Puzzles in on the Google Play?
Brilliant Chess: Chess Puzzles is listed in the Game Board category on the Google Play.
How can Brilliant Chess: Chess Puzzles improve its App Store Optimization?
Based on this audit, Brilliant Chess: Chess Puzzles should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Brilliant Chess: Chess Puzzles.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.