This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| omnichess | #1 | — |  |     | ||
| chess variants | #1 | — |  |    | ||
| variant chess | #1 | — | | | ||
| custom chess | #9 |  |  |   | ||
| unique chess gamesOpportunity | #51 |  |  |    | ||
| online chess | Not ranked | — | — |    | ||
| chess board gamesOpportunity | Not ranked | — | — |  | ||
| multiplayer chessOpportunity | Not ranked | — | — |  | ||
| chess piece movementOpportunity | Not ranked | — | — |    | ||
| chess strategyOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
DGT Chess
Game Board
The Chess Lv.100 (plus Online)
Game Board
Chess variants - Chess Remix
Game Board
Chess - Play and Learn Online
Game Board
ChessBase Mobile Chess
Game Board
Chess Crusade
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Omnichess ranks strongly for its core brand and niche keywords, but lacks visibility in charts and suffers from a low quality score, limiting overall ASO performance.
The app holds rank #1 for "omnichess" (traffic 51) and "chess variants" (traffic 44), showing excellent brand keyword dominance. Leverage this by keeping the brand name prominent in the title and short description.
A 90% keywords score (5 out of 10 keywords ranked) indicates solid keyword targeting. Maintain this momentum by preserving current high‑ranking terms and expanding them into related long‑tail keywords.
Charts score is 0% with no global or category ranking, meaning the app isn’t surfacing in top‑list placements. This severely limits organic discovery beyond keyword searches.
Quality score sits at 38%, reflecting issues such as average rating (3.8) and limited engagement signals. Improving UI assets, crash stability, and prompting reviews will raise this metric.
Key terms like "online chess" (traffic 61, difficulty 67) and "multiplayer chess" (traffic 62, difficulty 45) are not ranked, representing untapped search volume. The current description lacks these exact phrases.
Incorporate high‑traffic, medium‑difficulty keywords (e.g., "online chess", "multiplayer chess", "chess strategy") into the short description, long description, and subtitle. Ensure natural usage to avoid keyword stuffing.
- 1Add "online chess" and "multiplayer chess" to the short description and subtitle while preserving brand name.
- 2Refresh screenshots and add a short gameplay video that highlight multiplayer and online modes.
- 3Implement an in‑app review prompt after a win or milestone to boost rating count and average score.
- 4Run an A/B test on the app icon and feature graphic to improve click‑through rate and chart performance.
- 5Localize the description and keyword set for top‑performing markets (e.g., English, Spanish, German) to capture broader traffic.
ASO Insights
Actionable recommendations to improve your visibility
Strong keyword positions
Ranking in top 10 for 2 keyword(s): custom chess, variant chess.
Good visibility score
Score of 70/100 indicates solid app store presence.
Rating needs improvement
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 11 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Omnichess - Chess Variants!?
Omnichess - Chess Variants! has a visibility score of 70 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Omnichess - Chess Variants! rank?
Omnichess - Chess Variants! is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Omnichess - Chess Variants!?
Based on shared keyword rankings, the most frequent competitors of Omnichess - Chess Variants! are Chess variants - Chess Remix, Chess - Play and Learn Online, DGT Chess. These apps appear next to Omnichess - Chess Variants! on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Omnichess - Chess Variants! in on the Google Play?
Omnichess - Chess Variants! is listed in the Game Board category on the Google Play.
How can Omnichess - Chess Variants! improve its App Store Optimization?
Based on this audit, Omnichess - Chess Variants! should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Omnichess - Chess Variants!.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.