How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| the mobile wallet | #2 |  |  |    | ||
| digital card wallet | #22 |  |  |   | ||
| mobile passes | #76 |  |  |      | ||
| digital wallet | Not ranked | — | — |   | ||
| digital cards | Not ranked | — | — |      | ||
| boarding pass | Not ranked | — | — |      | ||
| event tickets | Not ranked | — | — |      | ||
| loyalty programs | Not ranked | — | — |      | ||
| mobile coupons | Not ranked | — | — |      | ||
| digital passbook | Not ranked | — | — |     |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The Mobile Wallet has a solid quality score (88%) and a decent rating (4.1), but its overall visibility is poor (27/100) due to weak keyword rankings and no chart presence. Immediate focus should be on keyword optimization and category placement to boost discoverability.
The app scores 88% on quality, indicating strong visuals, crash‑free performance, and good user experience. Leverage this by highlighting positive user feedback in the description and screenshots to improve conversion.
Only 3 of the top 10 target keywords are ranked; 7 remain unranked (e.g., "digital wallet", "digital cards", "event tickets"). This drags the Keywords Score down to 31% and caps the Visibility Score at 27. Expand keyword usage in title, short description, and long description.
Charts Score is 0% with no rankings in Global or Category charts, and the app isn’t listed in the Productivity category. Without chart placement, organic traffic is limited.
The current title "The Mobile Wallet" only captures one high‑traffic keyword (rank 2, traffic 49). Adding a secondary high‑volume term such as "Digital Passes" or "Loyalty Cards" can improve relevance for unranked keywords like "digital card wallet" (rank 22, traffic 44).
Competitors like Google Wallet rank for shared keywords but dominate different niches (e.g., passwords). Target niche terms where competition is low, such as "mobile coupons" (traffic 51, difficulty 39) and "boarding pass" (traffic 50, difficulty 48) to capture untapped search volume.
With only 211 reviews, the app’s rating could improve with a focused review‑generation campaign. Higher review count can lift the Quality Score further and improve click‑through rates.
Actionable recommendations to improve your visibility
18 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Score of 27/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
The Mobile Wallet has a visibility score of 27 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 8, 2026.
The Mobile Wallet is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of The Mobile Wallet are Google Wallet, Cards - Mobile Wallet, LastPass Password Manager. These apps appear next to The Mobile Wallet on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
The Mobile Wallet is listed in the Productivity category on the Google Play.
Based on this audit, The Mobile Wallet should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Mobile Wallet.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US