This audit was generated on March 17, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| naperville public library | #1 | — | ||||
| library hours | #19 | |||||
| library near me | #49 | |||||
| public library | #49 | |||||
| library card | Not ranked | — | — | |||
| library catalog | Not ranked | — | — | |||
| search library | Not ranked | — | — | |||
| place holds | Not ranked | — | — | |||
| renew books | Not ranked | — | — | |||
| digital library | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The Naperville Public Library app ranks well for its brand name but struggles with generic high‑traffic library keywords, resulting in a low overall visibility score (28/100). Immediate focus should be on expanding keyword coverage and improving listing assets to boost rankings and user acquisition.
The app holds the #1 position for "naperville public library" with a traffic potential of 49 and a moderate difficulty (32). Leverage this by keeping the brand name front‑and‑center in the title and subtitle while adding secondary keywords.
Only 4 of the 10 target keywords rank, with core terms like "library card", "library catalog", and "digital library" not ranking at all despite high traffic (66‑71). This limits discoverability and drives the 33% keyword score.
Charts score is 0%, meaning the app is not appearing in top‑10 or top‑100 charts for any category. This reflects insufficient download momentum and ranking power.
The first 500 characters lack many high‑traffic keywords. Incorporate "library catalog", "library card", "digital library", "library near me", and "public library" naturally within the opening paragraph and bullet points to improve relevance.
A 3.5‑star rating from only 56 reviews signals low user sentiment. Implement in‑app prompts after successful actions (e.g., placing a hold) to encourage 4‑5 star reviews, which can raise the quality score and conversion rate.
Add high‑resolution screenshots and a short demo video that showcase keyword‑rich features such as "Search Catalog" and "Place Holds". Caption each image with target keywords to improve ASO relevance and click‑through rates.
Actionable recommendations to improve your visibility
8 screenshots give users a comprehensive view of your app.
Your app description is only 419 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Score of 28/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Naperville Public Library has a visibility score of 28 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 17, 2026.
Naperville Public Library is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Naperville Public Library are Saint Paul Public Library, Little Free Library, WRLS Library Catalog App. These apps appear next to Naperville Public Library on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Naperville Public Library is listed in the Books & Reference category on the Google Play.
Based on this audit, Naperville Public Library should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Naperville Public Library.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.