This audit was generated on April 5, 2026
The data may no longer be up to date.
This audit was generated on April 5, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| duetrace | #1 | — |  |   | ||
| iou tracker | #3 |  |  |   | ||
| debt tracker | #68 |  |  |      | ||
| loan tracker | Not ranked | — | — |    | ||
| money owed | Not ranked | — | — |     | ||
| split expenses | Not ranked | — | — |      | ||
| debt manager | Not ranked | — | — |    | ||
| iou manager | Not ranked | — | — |    | ||
| personal loans | Not ranked | — | — |      | ||
| shared expenses | Not ranked | — | — |  |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
DueTrace has a solid brand presence (rank 1 for its own name) and a strong position for "IOU tracker" (rank 3), but overall visibility is low due to poor keyword coverage, no category ranking, and a lack of user reviews.
The app ranks #1 for its exact name "duetrace" with low difficulty (26) and decent traffic (55), securing immediate discoverability for brand‑specific searches.
"IOU tracker" ranks #3 with traffic 71 and moderate difficulty (37), showing the app already ranks well for a core functional keyword.
Only 3 of the top 10 target keywords are ranked; high‑traffic terms like "loan tracker" (traffic 54), "split expenses" (65), and "personal loans" (80) are not ranked, reducing potential reach.
The app is not ranked in the Finance category and has a 0% charts score, meaning it never appears in top‑charts or category leaderboards, which hurts organic discovery.
Incorporate the unranked high‑traffic keywords (e.g., "loan tracker", "split expenses", "personal loans") into the title, short description, and feature list to improve relevance and boost rankings.
With 0 reviews and no rating, the app suffers from low credibility; encouraging early users to leave 5‑star reviews will improve the quality score and conversion rates.
Actionable recommendations to improve your visibility
15 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
DueTrace: Debt & IOU Tracker has a visibility score of 51 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 5, 2026.
DueTrace: Debt & IOU Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of DueTrace: Debt & IOU Tracker are DueTrack, Debt Payoff Planner - Monnelia, Debt Payoff Planner. These apps appear next to DueTrace: Debt & IOU Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
DueTrace: Debt & IOU Tracker is listed in the Finance category on the Google Play.
Based on this audit, DueTrace: Debt & IOU Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to DueTrace: Debt & IOU Tracker.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US