This audit was generated on March 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| debtnote | #1 | — |  |     | ||
| debt manager | #20 |  |  |      | ||
| iou tracker | #26 |  |  |     | ||
| debt tracker | #29 |  |  |    | ||
| bill splitterOpportunity | Not ranked | — | — |      | ||
| loan trackerOpportunity | Not ranked | — | — |    | ||
| money owedOpportunity | Not ranked | — | — |      | ||
| personal loansOpportunity | Not ranked | — | — |      | ||
| expense splitterOpportunity | Not ranked | — | — |   | ||
| offline ledgerOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
My Credits - Debt Tracker
Finance
IOU
Education
Nyibutsa - Debt Manager
Finance
Credit Note - Debt Tracker
Finance
Rocket Money - Bills & Budgets
Finance
OweFlow: IOU & Debt Tracker
Finance
DebtTrack: Track Debt Easily
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Chime – Mobile Banking
Venmo
OnePay – Mobile Banking
Kalshi: Trade News & Sports
Capital One Mobile
Progressive
Intuit Credit Karma
TurboTax: File Your Tax Return
Chase Mobile
Klarna: Smarter everyday money
Google Wallet
Testerup: Test & Earn Rewards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
DebtNote ranks #1 for its brand keyword but suffers from low overall keyword coverage and no chart visibility, resulting in a modest visibility score of 35/100. Immediate focus should be on expanding and optimizing keyword rankings while enhancing listing assets to boost quality and discoverability.
The app holds the #1 position for the exact brand term "debtnote" with 30 search volume and low difficulty (22), guaranteeing baseline traffic. Leverage this by reinforcing the brand term in the title and short description to maintain top placement.
Only 4 of the 10 analyzed keywords rank, leaving high‑traffic terms like "bill splitter" (65 searches, difficulty 41) and "loan tracker" (54 searches, difficulty 55) unranked. This limits discoverability across core use‑cases.
Charts Score is 0%, meaning the app does not appear in any top‑charts (global or category). Without chart traction, organic visibility is further suppressed, especially for finance‑savvy users browsing rankings.
Incorporate high‑traffic, moderate‑difficulty keywords such as "debt manager" (rank 20, difficulty 56), "iou tracker" (rank 26, difficulty 37), and "bill splitter" into the title, short description, and long description. Use natural language to avoid keyword stuffing.
Quality Score sits at 50%; adding high‑resolution screenshots, an engaging 15‑second video preview, and localized assets can boost user conversion and indirectly improve rankings.
The app has 0 reviews, which hurts credibility and quality metrics. Prompt users after a successful entry to leave a 5‑star rating and short review to lift the rating score and perceived trustworthiness.
- 1Revise title and short description to embed top‑traffic keywords: "Debt Tracker, IOU & Bill Splitter".
- 2Rewrite the long description (first 400 characters) to include LSI terms like "loan tracker", "debt manager", and "expense splitter" while maintaining readability.
- 3Create 5 high‑impact screenshots with captions highlighting IOU tracking, offline ledger security, and bill splitting features; add a 15‑second video preview.
- 4Launch an in‑app prompt after the first 3 uses to request a rating and review, aiming for ≥20 reviews within 30 days.
- 5Monitor keyword rankings weekly and A/B test title variations to push "bill splitter" and "loan tracker" into the top 30.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2393 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of DebtNote: Debt Tracker & IOU?
DebtNote: Debt Tracker & IOU has a visibility score of 35 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 29, 2026.
On how many keywords does DebtNote: Debt Tracker & IOU rank?
DebtNote: Debt Tracker & IOU is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of DebtNote: Debt Tracker & IOU?
Based on shared keyword rankings, the most frequent competitors of DebtNote: Debt Tracker & IOU are Credit Note - Debt Tracker, My Credits - Debt Tracker, Rocket Money - Bills & Budgets. These apps appear next to DebtNote: Debt Tracker & IOU on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is DebtNote: Debt Tracker & IOU in on the Google Play?
DebtNote: Debt Tracker & IOU is listed in the Finance category on the Google Play.
How can DebtNote: Debt Tracker & IOU improve its App Store Optimization?
Based on this audit, DebtNote: Debt Tracker & IOU should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to DebtNote: Debt Tracker & IOU.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.