This audit was generated on April 13, 2026
The data may no longer be up to date.
This audit was generated on April 13, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| unlauncher | #1 | — |  |     | ||
| minimalist phone | #13 |  |  |      | ||
| minimalist launcher | #22 |  |  |  | ||
| simple home screen | #24 |  | |     | ||
| customizable launcher | #41 |  |  |  | ||
| mindful phone | #43 |  |  |     | ||
| phone customization | Not ranked | — | — |   | ||
| digital wellbeing | Not ranked | — | — |      | ||
| focus enhancer | Not ranked | — | — |      | ||
| distraction free | Not ranked | — | — |     |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
UnLauncher shows strong brand recognition (rank #1 for 'unlauncher') but suffers from poor category visibility and limited high-traffic keyword rankings. With a quality score of 88% but charts score of 0%, the app has product-market fit but lacks discoverability through search optimization.
UnLauncher owns its brand name with rank #1 for 'unlauncher' (traffic 51, difficulty 32), indicating solid user recognition and no cannibalization. This foundation can be leveraged for branded campaigns and defending against competitor poaching on your brand term.
With 0% charts score and 'not ranked' in Personalization category despite 4.0 rating and 119 reviews, the app is invisible to category browsers. This is costing significant organic traffic since category browsing drives 20-30% of discovery in Personalization. Immediate focus needed on install velocity and conversion rate optimization.
Zero rankings for 'phone customization' (72 traffic, 32 difficulty), 'digital wellbeing' (77 traffic), and 'focus enhancer' (68 traffic) despite perfect relevance to the app's value proposition. These low-difficulty, high-intent terms represent massive missed opportunity—'digital wellbeing' alone could drive 2-3x current brand-term traffic.
Currently rank #13 for 'minimalist phone' (69 traffic, 39 difficulty) with competitors Nanito and U4RIA ahead. This is the app's highest-traffic ranked non-brand term. A focused ASO sprint targeting this keyword cluster—combined with screenshot optimization showing before/after clutter reduction—could crack top 5 given relatively low difficulty.
Niagara Launcher dominates 'minimalist launcher' (#22 for UnLauncher, difficulty 66) but has minimal overlap with wellbeing-focused terms. UnLauncher can differentiate by owning the intersection of 'minimalist + digital wellbeing/focus' rather than competing head-on. Target 'distraction free' (58 traffic, 35 difficulty) and 'mindful phone' (rank #43, optimize to top 20).
The emotional, narrative-driven description (stress, sanctuary, peace) misses keyword density for searchable terms. 'Digital wellbeing', 'phone addiction', 'focus'—all appear zero times in first 500 characters. Rewrite opening with feature-benefit-keyword balance: 'Minimalist launcher for digital wellbeing. Reduce phone addiction with distraction-free home screen.'
Actionable recommendations to improve your visibility
Your description is 1985 characters, providing good keyword density and information for users.
10 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
UnLauncher. Minimalist Home has a visibility score of 52 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
UnLauncher. Minimalist Home is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of UnLauncher. Minimalist Home are Niagara Launcher ‧ Home Screen, Nanito - Minimalist Launcher, ZenMode: Minimalist Launcher. These apps appear next to UnLauncher. Minimalist Home on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
UnLauncher. Minimalist Home is listed in the Personalization category on the Google Play.
Based on this audit, UnLauncher. Minimalist Home should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to UnLauncher. Minimalist Home.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US