This audit was generated on April 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| highland | #3 |  |  |    | ||
| theme launcher | #15 |  |  |      | ||
| launcher theme | #18 | |  |  | ||
| home screen | #22 |  | |     | ||
| custom home screen | #36 |  |  |    | ||
| android launcher | #37 |  |  |  | ||
| customizable widgetsOpportunity | Not ranked | — | — |    | ||
| wallpaper changer | Not ranked | — | — |      | ||
| icon pack | Not ranked | — | — |      | ||
| personalized homeOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
ARC Launcher® 2024 & 4D Themes
Personalization
Highland Bank
Finance
Material You Widgets
Personalization
Mur Launcher
Personalization
TREK: Total Launcher Theme
Personalization
Highland Discovery
Travel & Local
Technology Launcher Theme
Personalization
Microsoft Launcher
Personalization
Senior Home – Easy Launcher
Tools
Wallpaper Theme +HOME Launcher
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Easy Homescreen
Easy Mail - Email Launcher
Zedge™ Wallpapers & Ringtones
Big Keyboard: Easy Homescreen
Candy Race Launcher
Themepack - App Icons, Widgets
Pillow Chase Home App
Make Money: Play to Earn Cash
Facemoji AI Emoji Keyboard
Live Wallpapers - VibeWalls
iControl: Easy Widgets Themes
Messenger Chat Home
Cute Keyboard: Sounds & Emojis
Music ringtones for android
Colliz - DIY Wallpaper Craft
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Highland Launcher has a solid quality foundation with a 4.5‑star rating and a 63% quality score, but its visibility is limited by low chart presence and missing rankings for high‑traffic keywords. Immediate focus should be on boosting keyword rankings and category placement to improve discoverability.
The app enjoys a 4.5/5 rating from 8,232 reviews, contributing to a 63% quality score, which helps with conversion once users land on the page.
Key brand keyword "highland" ranks #3 with traffic 34 and difficulty 76, showing strong brand equity that can be leveraged for related keyword expansion.
Seven of the top‑10 analyzed keywords (e.g., "customizable widgets", "wallpaper changer", "icon pack") are not ranked despite traffic scores above 60, indicating missed discovery opportunities.
Charts score is 0% with no global or category rankings, meaning the app is not surfacing in top‑list feeds that drive organic installs.
Keywords like "custom home screen" (rank 36, difficulty 36) and "android launcher" (rank 37, difficulty 42) are within reach; optimizing metadata can push them into top‑20 positions and capture additional traffic.
- 1Revise the short and long description to include missing high‑traffic keywords (e.g., "customizable widgets", "wallpaper changer", "icon pack") while maintaining readability.
- 2Add an A/B test for the app title/subtitle to incorporate secondary keywords such as "Theme Launcher" or "Custom Home Screen" without exceeding the 30‑character limit.
- 3Create and upload localized graphic assets (feature graphic, screenshots) that highlight widget customization and wallpaper options to improve CTR and support chart ranking.
- 4Run a targeted review acquisition campaign (in‑app prompt after 7 days) to increase the review count beyond 8,200, aiming for >10k reviews to boost quality score.
- 5Analyze competitor ARC Launcher® 2024 metadata; incorporate their high‑performing terms like "4D Themes" where relevant to capture shared search intent.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2779 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Infrequent updates
Last updated 8 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Highland Launcher - HomeScreen?
Highland Launcher - HomeScreen has a visibility score of 49 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 14, 2026.
On how many keywords does Highland Launcher - HomeScreen rank?
Highland Launcher - HomeScreen is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Highland Launcher - HomeScreen?
Based on shared keyword rankings, the most frequent competitors of Highland Launcher - HomeScreen are ARC Launcher® 2024 & 4D Themes, Highland Bank, Highland Discovery. These apps appear next to Highland Launcher - HomeScreen on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Highland Launcher - HomeScreen in on the Google Play?
Highland Launcher - HomeScreen is listed in the Personalization category on the Google Play.
How can Highland Launcher - HomeScreen improve its App Store Optimization?
Based on this audit, Highland Launcher - HomeScreen should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Highland Launcher - HomeScreen.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.