This audit was generated on April 14, 2026
The data may no longer be up to date.
This audit was generated on April 14, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| highland | #3 |  |  |    | ||
| theme launcher | #15 |  |  |      | ||
| launcher theme | #18 | |  |  | ||
| home screen | #22 |  | |     | ||
| custom home screen | #36 |  |  |    | ||
| android launcher | #37 |  |  |  | ||
| customizable widgets | Not ranked | — | — |    | ||
| wallpaper changer | Not ranked | — | — |      | ||
| icon pack | Not ranked | — | — |      | ||
| personalized home | Not ranked | — | — |     |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Highland Launcher has a solid quality foundation with a 4.5‑star rating and a 63% quality score, but its visibility is limited by low chart presence and missing rankings for high‑traffic keywords. Immediate focus should be on boosting keyword rankings and category placement to improve discoverability.
The app enjoys a 4.5/5 rating from 8,232 reviews, contributing to a 63% quality score, which helps with conversion once users land on the page.
Key brand keyword "highland" ranks #3 with traffic 34 and difficulty 76, showing strong brand equity that can be leveraged for related keyword expansion.
Seven of the top‑10 analyzed keywords (e.g., "customizable widgets", "wallpaper changer", "icon pack") are not ranked despite traffic scores above 60, indicating missed discovery opportunities.
Charts score is 0% with no global or category rankings, meaning the app is not surfacing in top‑list feeds that drive organic installs.
Keywords like "custom home screen" (rank 36, difficulty 36) and "android launcher" (rank 37, difficulty 42) are within reach; optimizing metadata can push them into top‑20 positions and capture additional traffic.
Actionable recommendations to improve your visibility
Your description is 2779 characters, providing good keyword density and information for users.
15 screenshots give users a comprehensive view of your app.
Your 4.5 star rating builds user trust and improves conversion rates.
Last updated 8 months ago. Regular updates signal active development and improve rankings.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
Highland Launcher - HomeScreen has a visibility score of 49 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 14, 2026.
Highland Launcher - HomeScreen is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Highland Launcher - HomeScreen are ARC Launcher® 2024 & 4D Themes, Highland Bank, Highland Discovery. These apps appear next to Highland Launcher - HomeScreen on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Highland Launcher - HomeScreen is listed in the Personalization category on the Google Play.
Based on this audit, Highland Launcher - HomeScreen should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Highland Launcher - HomeScreen.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US