This audit was generated on April 18, 2026
The data may no longer be up to date.
This audit was generated on April 18, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| senior home | #1 | — |  |     | ||
| easy launcher | #1 | — |  |    | ||
| senior friendly | #2 |  | |   | ||
| senior phone | #4 |  | | | ||
| elderly phone | #6 | |  | | ||
| simple launcher | #10 |  |  |      | ||
| simple phone | #38 |  |  |    | ||
| easy to use | Not ranked | — | — |      | ||
| large icon | Not ranked | — | — |      | ||
| sos button | Not ranked | — | — |      |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app boasts an excellent Keywords Score (100%) with top rankings for its core terms, but it lacks visibility in charts and category rankings, indicating untapped growth potential. Immediate focus should be on expanding keyword coverage and boosting quality signals to improve overall visibility.
The app ranks #1 for "senior home" (traffic 50) and "easy launcher" (traffic 66) and holds top‑3 positions for "senior phone" and "senior friendly," delivering the bulk of its keyword traffic.
A perfect 100% Keywords Score (7 out of 10 target keywords ranked) shows effective keyword selection and placement in title/short description.
Charts Score is 0% – the app is not appearing in any top‑charts (global or category), limiting organic discovery and user trust.
Keywords such as "easy to use" (traffic 75), "large icon" (traffic 42), and "sos button" (traffic 59) have high search volume but are currently unranked, representing missed traffic.
Integrate the unranked high‑traffic terms into the app title, short description, and long description while maintaining readability, and add them to the keyword list to capture additional search volume.
Actionable recommendations to improve your visibility
Your description is 1813 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 4 keyword(s): senior phone, senior friendly, simple launcher.
Score of 79/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Senior Home – Easy Launcher has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 18, 2026.
Senior Home – Easy Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Senior Home – Easy Launcher are Senior Lifestyle, Easy Launcher, Oasis - Minimal App Launcher. These apps appear next to Senior Home – Easy Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Senior Home – Easy Launcher is listed in the Tools category on the Google Play.
Based on this audit, Senior Home – Easy Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Senior Home – Easy Launcher.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US