Senior Launcher - Simple Phone

The app ranks #1 for "senior launcher", "senior phone" and "senior friendly" with traffic scores of 65‑66, and #3 for "simple phone" (traffic 74). This shows strong relevance to its primary audience.

Charts Score is 0% and the app is not listed in any global or category rankings, indicating no recent install momentum despite high keyword rankings.

Keywords like "easy to use" (traffic 75), "large icon" (traffic 42) and "sos button" (traffic 59) have high search volume but the app is not ranked for them, representing untapped search demand.

Incorporate the unranked high‑traffic terms into the title, short description, and long description (e.g., "Easy to Use Senior Launcher with Large Icons & SOS Button"). This can improve relevance without sacrificing readability.

Current assets do not highlight the "large icon" and "SOS button" features that users search for. Update screenshots and the feature graphic to showcase oversized icons and emergency actions, and run an A/B test to boost CTR and conversion.