MochiStep: Step Tracker & Pet

The app’s unique brand term "mochistep" ranks #1 with traffic 53 and low difficulty (36), giving a solid foundation for ASO. Leverage this by keeping the brand name in the title and subtitle while expanding surrounding keyword relevance.

Only 1 out of 10 analyzed keywords is ranked, resulting in a 17% keyword score. High‑traffic terms like "step counter" (traffic 81) and "walking tracker" (traffic 78) are not ranked despite moderate difficulty (48‑75). This severely caps organic discoverability.

The app has a 0.0 rating with zero reviews, which hurts conversion and the Quality Score (50%). Lack of social proof reduces click‑through rates from search results and charts.

Keywords such as "pet step counter" (traffic 46, difficulty 44), "step counter apple watch" (traffic 48, difficulty 38) and "walking habit" (traffic 49, difficulty 38) have decent search volume and manageable difficulty. Adding them to the keyword field and sprinkling them in the subtitle/description can lift rankings.

The app is not ranked in the Health & Fitness category, which limits exposure in category charts. Improving conversion (via better screenshots, app preview, and localized assets) and increasing install volume will help achieve a category rank and unlock chart placement.

Implement in‑app prompts after a successful walking streak (e.g., 5 days) to request a 5‑star review. Positive reviews will raise the Quality Score and improve the app’s ranking algorithm.