Peacepoint

The app’s exact name "peacepoint" ranks #1 with a traffic potential of 59 and moderate difficulty (33), giving a solid foundation to leverage in the title and subtitle.

Only 2 out of 10 target keywords rank (brand and "ocd checking" at #84). High‑traffic keywords like "anxiety relief" (traffic 77, difficulty 54) and "repetitive checking" (traffic 26, difficulty 20) are not ranked, severely limiting discoverability.

The app is not listed in the Health & Fitness charts, meaning users browsing the category cannot discover it. This is a direct result of insufficient keyword relevance and low download momentum.

Add high‑traffic, moderate‑difficulty keywords to the 100‑character keyword field (e.g., "anxiety relief", "repetitive checking", "intrusive thoughts", "calm breathing"). Incorporate them naturally into the title/subtitle and the first 2‑3 sentences of the description to boost relevance.

Current assets focus on the brand story but lack visual cues for target concerns (panic, checking rituals). Adding screenshots that showcase the journal, calm tools, and a short demo video can improve conversion rates, helping the app climb charts once keywords improve.

Competitor "KeenLite for Trichotillomania" ranks ahead on shared keywords like "checking rituals". Analyzing their metadata and replicating effective phrasing (while staying unique) can capture that unmet demand.