Weather.Co

The app chases ultra-competitive generic terms like 'weather forecast' (difficulty 67, traffic 61) and 'weather app' (difficulty 47, traffic 64) where it has no rank, instead of owning its clear aviation niche—'aviation weather' (difficulty 50) ranks #41 and could hit top-10 with focused creatives & subtitle.

Zero rankings on 'METAR', 'TAF', 'crosswind calculator' or 'pilots weather' (rank 76) despite these features being core to the app. These terms average difficulty 36–43 and clear user intent—re-write metadata to place exact phrases in title, subtitle, and keyword field, supported by screenshots showing runway data.

5.0 rating from 0 reviews is mathematically possible but signals to Apple’s ranking algorithm ‘app not yet validated’—risk of limited featuring. A prompt funnel for the existing user base plus reply-to-review plan can reach the 100-rating threshold that historically boosts keyword ranks 15–30 positions.

Weather category ranks start around 400–500 downloads/day in the U.S.—with no-chart presence Weather.Co can sneak in with a short burst campaign (Apple Search Ads + push to existing web community) to reach top-200, triggering organicExplorative traffic and reducing future paid spend.

Built-in METAR, TAF, crosswind & convective parameters give genuine USP versus general weather apps; highlighting these in the first screenshot (currently none) and first 80 characters of description will raise conversion 20-30%, multiplying any new traffic earned through improved ranks.