SimplyDo: To Dos & Reminders

The app holds the #1 position for the exact match keyword "simplydo" (traffic 46, difficulty 33), guaranteeing brand‑search visibility. Maintain this by protecting the trademark and ensuring the brand name stays in the title.

Key productivity terms like "todo list" (traffic 61, difficulty 47) and "reminders" (traffic 53, difficulty 55) are not ranked. Absence from these high‑volume searches is the primary driver of the low Keywords Score (16%).

Several high‑traffic keywords have difficulty scores under 50 (e.g., "task manager" traffic 74, difficulty 36; "productivity app" traffic 79, difficulty 36). Adding these to the keyword field or subtitle can quickly lift rankings without excessive competition.

The app has a perfect 5.0 rating but 0 reviews, which harms credibility and the App Store’s ranking algorithm. Lack of social proof also limits conversion from search to install.

The current keyword list is under‑utilized (only the brand keyword is ranking). Re‑allocate the 100‑character keyword field to include high‑traffic terms such as "todo list", "reminders", "subtasks", and "calendar view" while respecting Apple’s separation rules.