Everplan - Expense Tracker

The app’s own name "everplan" ranks #1 with a traffic score of 75 and low difficulty (35), securing a solid base of discoverability for brand‑search users.

"income tracker" (rank 33, difficulty 31) and "expense manager" (rank 28, difficulty 68) show the app can rank well when the keyword competition is moderate.

Key terms such as "personal finance", "budgeting app", "subscription manager", "money manager" and "currency tracker" have no rankings despite traffic scores above 70, indicating poor keyword coverage in the metadata.

A 3.9 rating from only 160 reviews limits conversion and contributes to the 0% charts score; competitors with higher ratings are outranking Everplan.

No evidence of A/B‑tested screenshots, video, or localized assets, which are crucial for improving the 65% quality score and moving into the charts.

Incorporating high‑traffic terms (e.g., "budget", "personal finance", "subscription manager") into the 30‑character title and 80‑character short description can instantly boost keyword rankings and CTR.