This audit was generated on March 3, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| everplan | #1 | — |  |     | ||
| expense manager | #28 |  |  |      | ||
| income tracker | #33 |  |  |     | ||
| expense tracker | #83 |  |  |   | ||
| financial plannerOpportunity | #89 |  |  |    | ||
| personal financeOpportunity | Not ranked | — | — |  | ||
| budgeting appOpportunity | Not ranked | — | — | | ||
| subscription manager | Not ranked | — | — |     | ||
| money manager | Not ranked | — | — |   | ||
| currency trackerOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
My Expense: Money Tracker
Finance
FinArt: AI Expense Tracker
Finance
Origin: AI Budget & Track
Finance
Expense Tracker & Budget App
Finance
Rocket Money - Bills & Budgets
Finance
Travel Expense Budget Tracker
Travel & Local
Budgeting App - Spend Tracker
Finance
Budget Planner & Money Manager
Finance
EveryDollar: Budget Management
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime – Mobile Banking
Rocket Mortgage
TurboTax: File Your Tax Return
OnePay – Mobile Banking
Progressive
Capital One Mobile
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Intuit Credit Karma
Kalshi: Trade News & Sports
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Everplan ranks #1 for its brand keyword but struggles with broader finance terms, resulting in a low visibility score of 33/100. Immediate focus should be on expanding keyword coverage and boosting ratings to improve chart placement.
The app’s own name "everplan" ranks #1 with a traffic score of 75 and low difficulty (35), securing a solid base of discoverability for brand‑search users.
"income tracker" (rank 33, difficulty 31) and "expense manager" (rank 28, difficulty 68) show the app can rank well when the keyword competition is moderate.
Key terms such as "personal finance", "budgeting app", "subscription manager", "money manager" and "currency tracker" have no rankings despite traffic scores above 70, indicating poor keyword coverage in the metadata.
A 3.9 rating from only 160 reviews limits conversion and contributes to the 0% charts score; competitors with higher ratings are outranking Everplan.
No evidence of A/B‑tested screenshots, video, or localized assets, which are crucial for improving the 65% quality score and moving into the charts.
Incorporating high‑traffic terms (e.g., "budget", "personal finance", "subscription manager") into the 30‑character title and 80‑character short description can instantly boost keyword rankings and CTR.
- 1Revise app title to include a top keyword (e.g., "Everplan – Budget & Expense Tracker").
- 2Rewrite short description with 3–4 high‑traffic keywords (budgeting, personal finance, subscription manager).
- 3Expand the long description with keyword‑rich sentences, ensuring each of the top 10 keywords appears naturally.
- 4Launch an in‑app review prompt and incentive program to raise rating above 4.2 and increase total reviews to >500.
- 5Create localized screenshots, add a demo video, and run A/B tests to improve conversion and aim for chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
16 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Everplan - Expense Tracker?
Everplan - Expense Tracker has a visibility score of 33 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 3, 2026.
On how many keywords does Everplan - Expense Tracker rank?
Everplan - Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Everplan - Expense Tracker?
Based on shared keyword rankings, the most frequent competitors of Everplan - Expense Tracker are Rocket Money - Bills & Budgets, My Expense: Money Tracker, Travel Expense Budget Tracker. These apps appear next to Everplan - Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Everplan - Expense Tracker in on the Google Play?
Everplan - Expense Tracker is listed in the Finance category on the Google Play.
How can Everplan - Expense Tracker improve its App Store Optimization?
Based on this audit, Everplan - Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Everplan - Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.